Facebook & Instagram
by Meta
The official Meta app lets merchants manage their Facebook and Instagram presence from Shopify, syncing eligible products to shops and creating ads…
Highlights
- Selling across Meta social platforms
About Facebook & Instagram
The official Meta app lets merchants manage their Facebook and Instagram presence from Shopify, syncing eligible products to shops and creating ads and shoppable posts. Orders, returns, and a single inventory are managed in one place.
How to use Facebook & Instagram
- 1Install the app and connect your Facebook Business account
- 2Sync your eligible product catalog to your Meta shops
- 3Set up the pixel and create ads or shoppable posts
Key features
- ✓Automatic product sync to Facebook and Instagram shops
- ✓Shoppable posts and in-app shopping experiences
- ✓Conversion pixel setup for ad performance
- ✓Shop insights on best-performing products and tagged content
- ✓Single inventory managed across both platforms
- ✓Ad creation tools within the channel
- ✓Email and live chat support from Meta
Works with
Languages
👍 Pros
- + Official Meta integration with direct catalog sync
- + Reaches Facebook and Instagram audiences from one place
- + Free to install with ads billed separately
👎 Cons
- – Low average rating reflects frequent setup and sync complaints
- – No dedicated free trial or paid plan structure
Pricing
Free to installFree
Free to install
No upfront fee — usage-based or in-app charges apply.
—
Reviews
Facebook & Instagram holds a 3.4/5 rating across 3,807 merchant reviews on the Shopify App Store. Read the full, up-to-date reviews on its listing.
Related apps
Google & YouTube
Google LLC
The official Google app connects a Shopify store to Google and YouTube, syncing products, deals, and shipping to Merchant Center.
TikTok
TikTok Inc.
The official TikTok app lets merchants launch TikTok ads and sell directly via TikTok Shop, syncing Shopify products for video and LIVE showcasing.
Pinterest Inc
The official Pinterest app connects a Pinterest account to publish Product Pins and automatically syncs the product catalog daily.