How we rank Shopify apps
Every app on EcomGuide gets an EcomGuide Score from 0–100. It’s a transparent, deterministic blend of the same signals trusted directories rely on — so the ranking is consistent, explainable and free of pay-to-play placement.
How we rank — the EcomGuide Score
Average merchant star rating, out of 5.
Number of merchant reviews, log-scaled so a 4.8 from 10,000 reviews outranks a 4.8 from 50.
How recently the app launched and is actively maintained.
The formula
The score weights three normalized components and scales the result to 0–100:
- Rating (60%) — the average merchant star rating, divided by 5.
- Review volume (30%) — the number of reviews, log-scaled so credibility grows with volume but a handful of reviews can’t game the ranking. A 4.8★ from 10,000 reviews beats a 4.8★ from 50.
- Recency (10%) — a gentle factor rewarding apps that launched recently and stay current, without unfairly penalizing established leaders.
Score = round( (0.6 × rating + 0.3 × reviewVolume + 0.1 × recency) × 100 ). “Built for Shopify” is treated as a quality signal for badges, not baked into the score.
Award badges
Badges are derived automatically from the same public data — never sold or sponsored.
Keeping it honest
Ratings, review counts and pricing are point-in-time figures sourced from the public Shopify App Store and refreshed periodically. Placement can’t be bought — the ranking reflects the data, full stop. EcomGuide is independent and not affiliated with Shopify Inc.
Ready to use it? Browse categories to see the ranking in action, or compare apps head to head.
Methodology last reviewed for 2026.