Shopify App Comparison 2026

Google & YouTube

4.54,663 reviews
VS

Matrixify

4.91,041 reviews

Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for Google and Matrixify to find the best fit for your store.

Drive sales by showcasing products on Google and YouTube

View Full Details

Key Features

  • Sync your Shopify catalog to Google Merchant Center automatically
  • Run Performance Max campaigns across Search, Shopping, Display, and YouTube
  • List products for free on Google Shopping and Search results
  • Create shoppable YouTube video ads linked to your product pages
  • Track conversions with automatic Google Analytics and Ads tag integration

Verdict on Google

Google & YouTube is an essential sales channel for any Shopify store looking to capture high-intent search traffic and showcase products through video. The free product listings alone make it worth installing, and the Performance Max campaigns offer strong ROAS for merchants with ad budgets. With nearly 5,000 reviews, it is well-proven at scale.

Manage Shopify data with Excel & CSV: Products, Collections, Customers and more

View Full Details

Key Features

  • Import and export products, collections, customers, orders, and more
  • Support for Excel (XLSX), CSV, and Google Sheets formats
  • Bulk edit thousands of records with scheduled and recurring jobs
  • Migrate stores from other platforms with full data mapping
  • Support for metafields, metaobjects, and advanced Shopify data types

Verdict on Matrixify

Matrixify is the gold standard for Shopify data management, trusted by agencies, developers, and large merchants alike. Its 4.9 rating across over 1,000 reviews speaks to its reliability and power. Whether you need to migrate a store, bulk edit products, or schedule recurring data exports, Matrixify does it all with exceptional precision.

Frequently Asked Questions

Can I list products on Google Shopping for free?

Yes, the Google & YouTube channel supports free product listings on Google Shopping. Your products can appear in the Shopping tab and other Google surfaces at no cost.

What are Performance Max campaigns?

Performance Max campaigns are Google's AI-powered ad campaigns that run across Search, Shopping, Display, YouTube, Gmail, and Discover, optimizing placements automatically based on your goals.

Do I need a Google Merchant Center account?

Yes, a Google Merchant Center account is required. The app will guide you through creating or linking one during the setup process.

Can I use Matrixify to migrate my store from another platform?

Yes, Matrixify is widely used for store migrations. It supports importing products, customers, orders, and other data from virtually any platform using Excel or CSV files.

Does Matrixify support metafields?

Yes, Matrixify fully supports Shopify metafields and metaobjects, allowing you to import, export, and bulk edit custom data fields across all resource types.

Is there a free plan?

Yes, Matrixify offers a free plan that supports up to 10 items per import or export job. It is useful for testing and small updates but most stores will need a paid plan for larger operations.