Shopify Store Audit
Get a score out of 100 across SEO, speed, trust signals, mobile readiness, and conversion optimization. Enter any Shopify store URL — no login required.
Audit Your Shopify Store
Enter your store URL to get a free score across SEO, speed, trust, mobile, conversion, content quality, and technical SEO — with actionable fixes for each issue.
What Does This Shopify Audit Check?
Our audit tool scans your store's publicly accessible homepage HTML and evaluates it across five critical dimensions. Each check is scored and weighted by impact so you know exactly what to fix first.
SEO (12 checks)
Title tag, meta description, H1 heading, canonical URL, Open Graph tags, structured data (JSON-LD), indexability, image alt text, internal links, lang attribute, and hreflang.
Speed & Performance (8 checks)
HTML size, render-blocking scripts, image lazy loading, preconnect hints, inline CSS weight, server response time, script count, and image count.
Trust & Credibility (8 checks)
SSL certificate, privacy policy, terms / returns, contact info, product reviews, cookie consent, social media links, and payment / trust badges.
Mobile Readiness (6 checks)
Viewport meta tag, responsive images (srcset), readable font sizes, media queries, mobile navigation, and touch-friendly tap targets.
Conversion & CRO (8 checks)
Add-to-cart visibility, site search, email capture, analytics tracking, urgency elements, free shipping messaging, cart drawer, and upsell / cross-sell elements.
Content Quality (6 checks)
Sufficient text content, proper heading hierarchy, image-rich pages, healthy text-to-HTML ratio, broken-link patterns, and a custom 404 page.
That's 50+ individual checks across 6 categories. Each one is rated by impact (high, medium, low) and comes with a specific recommendation, so you always know what to fix first.
Why Every Shopify Store Needs a Regular Audit
Most Shopify merchants launch their store and never look under the hood again. But small issues compound — a missing meta description here, a render-blocking script there, no structured data anywhere. Before you know it, you're losing thousands of potential visitors and customers to problems you can't even see.
The Hidden Cost of Ignoring Your Store Health
- Lost Google rankings — Missing meta tags and structured data mean fewer rich snippets and lower CTR
- Slow page loads — Every 1-second delay in load time reduces conversions by 7%
- Cart abandonment — Missing trust signals (reviews, policies, SSL) make visitors hesitate at checkout
- Mobile bounce — 70%+ of Shopify traffic is mobile. A non-responsive page kills your conversion rate
- Wasted ad spend — If your landing page isn't optimized, every dollar you spend on ads works harder than it should
How to Use Your Audit Results
- Fix high-impact issues first — Focus on red items marked "high impact" before anything else
- Work through each category — SEO and conversion fixes have the biggest ROI
- Re-audit monthly — Apps, theme updates, and content changes can introduce new issues
- Benchmark against competitors — Run audits on competing stores to see how you compare
How Scoring Works
Your total score is calculated as a percentage of all checks passed. Each check is binary — pass or fail — but weighted by impact level so you can prioritize effectively.
- 90-100 (A+/A) — Excellent. Your store is well-optimized across all dimensions.
- 80-89 (A/B) — Strong. A few medium-impact fixes will push you to the top.
- 70-79 (B) — Good foundation with room for improvement in specific areas.
- 50-69 (C/D) — Average to below average. Several areas need attention to compete effectively.
- Below 50 (F) — Significant work needed. Prioritize high-impact SEO and trust fixes immediately.
Most stores we scan land in the 60–75 range on their first audit. The fastest wins are almost always missing meta descriptions, no structured data, and render-blocking scripts — three fixes that cost nothing and move several checks at once.
How This Compares to Lighthouse, PageSpeed & Paid Audits
Google Lighthouse and PageSpeed Insights are great, but they only measure performance and a slice of SEO. A paid agency audit is thorough but costs $300–$2,000 and takes days. Here's where this free tool fits:
| What you get | This tool | PageSpeed / Lighthouse | Paid agency audit |
|---|---|---|---|
| Cost | Free | Free | $300–$2,000 |
| Time to result | ~30 seconds | ~30 seconds | 2–10 days |
| SEO checks | Yes (12) | Partial | Yes |
| Trust & CRO checks | Yes | No | Yes |
| Shopify-specific | Yes | No | Sometimes |
| Works on competitors | Yes | Yes | No |
Use Lighthouse for raw Core Web Vitals, this tool for a fast, Shopify-aware snapshot across SEO, trust, and conversion — and a paid audit only when you need a deep, custom teardown.