Free Audit

Shopify Store Audit

Get a score out of 100 across SEO, speed, trust signals, mobile readiness, and conversion optimization. Enter any Shopify store URL — no login required.

Audit Your Shopify Store

Enter your store URL to get a free score across SEO, speed, trust, mobile, conversion, content quality, and technical SEO — with actionable fixes for each issue.

What Does This Shopify Audit Check?

Our audit tool scans your store's publicly accessible homepage HTML and evaluates it across five critical dimensions. Each check is scored and weighted by impact so you know exactly what to fix first.

SEO (8 checks)

Title tag, meta description, H1 heading, canonical URL, Open Graph tags, structured data (JSON-LD), and indexability.

Speed & Performance (6 checks)

HTML size, render-blocking scripts, image lazy loading, preconnect hints, inline CSS weight, and server response time.

Trust & Credibility (6 checks)

SSL certificate, privacy policy, terms of service, contact information, product reviews, and cookie consent / GDPR.

Mobile Readiness (5 checks)

Viewport meta tag, responsive images (srcset), readable font sizes, media queries, and mobile navigation elements.

Conversion & CRO (6 checks)

Add-to-cart visibility, site search, email capture, analytics tracking, urgency elements, and free shipping messaging.

31 Total Checks

Each check is rated by impact (high, medium, low) and includes a specific recommendation so you know exactly how to fix it.

Why Every Shopify Store Needs a Regular Audit

Most Shopify merchants launch their store and never look under the hood again. But small issues compound — a missing meta description here, a render-blocking script there, no structured data anywhere. Before you know it, you're losing thousands of potential visitors and customers to problems you can't even see.

The Hidden Cost of Ignoring Your Store Health

  • Lost Google rankings — Missing meta tags and structured data mean fewer rich snippets and lower CTR
  • Slow page loads — Every 1-second delay in load time reduces conversions by 7%
  • Cart abandonment — Missing trust signals (reviews, policies, SSL) make visitors hesitate at checkout
  • Mobile bounce — 70%+ of Shopify traffic is mobile. A non-responsive page kills your conversion rate
  • Wasted ad spend — If your landing page isn't optimized, every dollar you spend on ads works harder than it should

How to Use Your Audit Results

  1. Fix high-impact issues first — Focus on red items marked "high impact" before anything else
  2. Work through each category — SEO and conversion fixes have the biggest ROI
  3. Re-audit monthly — Apps, theme updates, and content changes can introduce new issues
  4. Benchmark against competitors — Run audits on competing stores to see how you compare

How Scoring Works

Your total score is calculated as a percentage of all 31 checks passed. Each check is binary — pass or fail — but weighted by impact level so you can prioritize effectively.

  • 90-100 (A+/A) — Excellent. Your store is well-optimized across all dimensions.
  • 70-89 (B) — Good foundation with room for improvement in specific areas.
  • 50-69 (C/D) — Average to below average. Several areas need attention to compete effectively.
  • Below 50 (F) — Significant work needed. Prioritize high-impact SEO and trust fixes immediately.

Frequently Asked Questions

Is this audit really free?
Yes, 100% free. No signup, no email, no credit card. Run as many audits as you want on any Shopify store.
Do you need access to my Shopify admin?
No. We only analyze the publicly accessible HTML of your homepage — the same information any visitor sees. No passwords or app installs needed.
Can I audit a competitor's store?
Yes. Enter any public Shopify store URL to see their score and identify gaps in their setup that you can capitalize on.
How accurate is the score?
The audit checks real HTML signals that directly impact SEO, performance, and conversions. While it can't measure everything (like actual Core Web Vitals or server-side logic), it catches the most common and impactful issues.
How often should I run an audit?
We recommend monthly, or after any major change — new theme, app installs/removals, content updates, or ad campaign launches.
Why is my score low even though my store looks good?
Visual design and technical optimization are different things. A beautiful store can still have missing meta tags, slow scripts, no structured data, and poor mobile markup. This tool catches what the eye misses.