Shopify App Comparison 2026

Growave: Loyalty & Wishlist

4.81,225 reviews
VS

TrustWILL Loyalty & Referrals

4.9753 reviews

Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for Growave: and TrustWILL Loyalty & Referrals to find the best fit for your store.

All-in-one loyalty, reviews, wishlists, and social login to drive engagement and repeat sales.

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Key Features

  • Loyalty points and VIP tiers combined with reviews and wishlists
  • Referral program with automated rewards for advocates and friends
  • Photo reviews and UGC collection to boost social proof
  • Wishlist with back-in-stock and price-drop email alerts
  • Social login via Google, Facebook, and other providers

Verdict on Growave:

Growave is the best choice for merchants who want to consolidate loyalty, reviews, wishlists, and social login into one app. It reduces your tech stack costs and eliminates compatibility headaches. The trade-off is that each individual module may be slightly less deep than a dedicated best-of-breed app, but for most stores the convenience far outweighs that gap.

Affordable loyalty and referral program with VIP tiers, custom rewards, and multi-language support.

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Key Features

  • Points program with 20+ earning actions including purchases and social follows
  • Referral program with unique links and customizable reward tiers
  • VIP tiers with exclusive perks and automatic tier progression
  • Visual widget builder with pre-designed templates
  • Multi-language and multi-currency support for global stores

Verdict on TrustWILL

TrustWILL is the budget champion of the loyalty app category. Its Starter plan at $12.99/month delivers VIP tiers and branding removal that competitors charge $49+ for. The 4.9 rating across 750+ reviews confirms that affordability does not come at the expense of quality. Best for small to mid-size stores that want a professional loyalty program without premium pricing.

Frequently Asked Questions

Can I use only the loyalty feature without reviews or wishlists?

Yes, each Growave module can be enabled or disabled independently. You only activate the features you need.

Does Growave replace apps like Judge.me or Loox for reviews?

Growave includes a full reviews module with photo reviews and UGC. For most stores it can replace a dedicated reviews app, though very review-heavy stores may prefer a specialist.

Is Growave compatible with Shopify 2.0 themes?

Yes, Growave fully supports Online Store 2.0 themes and can be added via app blocks without editing theme code.

Is TrustWILL the same as Loloyal?

Yes, the app was formerly known as Loloyal and has been rebranded to TrustWILL. The Shopify app store slug still reflects the original name.

Can I customize the loyalty widget to match my brand?

Yes, TrustWILL includes a visual widget builder with pre-designed templates. You can customize colors, fonts, layout, and messaging to match your store branding.

Does TrustWILL support multiple languages?

Yes, TrustWILL supports multiple languages and currencies, making it suitable for international Shopify stores using Shopify Markets.