Shopify App Comparison 2026

LoyaltyLion: Rewards & Loyalty

4.6513 reviews
VS

TrustWILL Loyalty & Referrals

4.9753 reviews

Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for LoyaltyLion: and TrustWILL Loyalty & Referrals to find the best fit for your store.

Data-driven loyalty platform with advanced analytics, custom activities, and enterprise features.

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Key Features

  • Custom loyalty activities — reward any on-site or off-site behavior
  • Advanced analytics tying loyalty participation to revenue and LTV
  • Points, referrals, and VIP tiers with flexible earning rules
  • On-site loyalty notifications and embedded program components
  • Integrations with Klaviyo, Recharge, Trustpilot, and 50+ other apps

Verdict on LoyaltyLion:

LoyaltyLion is the go-to for larger brands that need granular control over earning rules and deep analytics. Its ability to reward virtually any customer behavior — not just purchases — sets it apart from simpler alternatives. The steep jump from free to $399/month means it is best suited for established brands with meaningful order volume.

Affordable loyalty and referral program with VIP tiers, custom rewards, and multi-language support.

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Key Features

  • Points program with 20+ earning actions including purchases and social follows
  • Referral program with unique links and customizable reward tiers
  • VIP tiers with exclusive perks and automatic tier progression
  • Visual widget builder with pre-designed templates
  • Multi-language and multi-currency support for global stores

Verdict on TrustWILL

TrustWILL is the budget champion of the loyalty app category. Its Starter plan at $12.99/month delivers VIP tiers and branding removal that competitors charge $49+ for. The 4.9 rating across 750+ reviews confirms that affordability does not come at the expense of quality. Best for small to mid-size stores that want a professional loyalty program without premium pricing.

Frequently Asked Questions

What custom activities can I reward with LoyaltyLion?

You can reward virtually any activity — social media follows, content creation, specific page visits, account completions, and more. Custom activities are available on the Classic plan.

Is the free plan sufficient for a growing store?

The free plan supports up to 800 monthly orders with basic points and referrals, which is generous. However, VIP tiers and custom activities require the Classic plan.

Does LoyaltyLion integrate with Recharge Subscriptions?

Yes, LoyaltyLion integrates with Recharge so customers can earn and redeem loyalty points on subscription orders.

Is TrustWILL the same as Loloyal?

Yes, the app was formerly known as Loloyal and has been rebranded to TrustWILL. The Shopify app store slug still reflects the original name.

Can I customize the loyalty widget to match my brand?

Yes, TrustWILL includes a visual widget builder with pre-designed templates. You can customize colors, fonts, layout, and messaging to match your store branding.

Does TrustWILL support multiple languages?

Yes, TrustWILL supports multiple languages and currencies, making it suitable for international Shopify stores using Shopify Markets.