EcomGuide

📣 Marketing and conversion

Smile.io: Loyalty & Rewards vs Yotpo Product Reviews & UGC

Both are marketing and conversion apps for Shopify. Here is how Smile.io: Loyalty & Rewards and Yotpo Product Reviews & UGC compare on ratings, pricing and features so you can pick the right one.

Rating
4.9(4,248)
4.8(4,407)
Reviews
4,248
4,407
Starting price
$15/mo
$15/mo
Pricing
Free plan available
Free plan available
Free plan
Yes
Yes
Free trial
14-day
Best for
Points, VIP, and referral programs
Reviews with broad syndication
Built for Shopify
Yes
No
Launched
2014
2011
Key features
  • Points, rewards, and referrals program
  • 15+ ways to earn and redeem points
  • VIP tiers and bonus point events
  • Loyalty Hub for member management
  • Collect product and site reviews via email templates and SMS
  • Customizable review widgets, carousels, and AI summaries
  • Google Seller Ratings and Google Shoppable Ads integration
  • Smart Filters with sentiment and profanity checking

The verdict

Smile.io: Loyalty & Rewards is the stronger pick if you want points, vip, and referral programs — it is rated 4.9/5 across 4,248 reviews and starts at $15/mo. Yotpo Product Reviews & UGC makes more sense for reviews with broad syndication, rated 4.8/5 from 4,407 reviews starting at $15/mo.

On balance, Smile.io: Loyalty & Rewards edges ahead for most stores thanks to its excellent rating and available free plan — but the right answer depends on your priorities above.

Our pick📣 Smile.io: Loyalty & RewardsRead the full reviewSee Yotpo Product Reviews & UGC

Frequently asked questions

Is Smile.io: Loyalty & Rewards better than Yotpo Product Reviews & UGC?
Smile.io: Loyalty & Rewards is rated 4.9/5 from 4,248 reviews, while Yotpo Product Reviews & UGC is rated 4.8/5 from 4,407 reviews. The best choice depends on your needs — Smile.io: Loyalty & Rewards is best for points, vip, and referral programs, while Yotpo Product Reviews & UGC is best for reviews with broad syndication.
How much do Smile.io: Loyalty & Rewards and Yotpo Product Reviews & UGC cost?
Smile.io: Loyalty & Rewards starts at $15/mo (Free plan available). Yotpo Product Reviews & UGC starts at $15/mo (Free plan available).