EcomGuide

🛍️ Sales channels

Google & YouTube vs Shop

Both are sales channels apps for Shopify. Here is how Google & YouTube and Shop compare on ratings, pricing and features so you can pick the right one.

Shop logoShopShopify
Rating
4.5(4,778)
4.8(6,979)
Reviews
4,778
6,979
Starting price
Free
Free
Pricing
Free to install
Free
Free plan
No
Yes
Free trial
Best for
Selling on Google Search and YouTube
Reaching high-intent Shop app shoppers
Built for Shopify
No
Yes
Launched
2017
2020
Key features
  • Product feed sync to Google Merchant Center
  • Performance Max ad campaigns across Search and YouTube
  • YouTube Shopping integration
  • Google Analytics integration
  • Product feed and listing management
  • Custom merchandising and branding
  • Shop Pay 1-tap checkout
  • Order synchronization and tracking

The verdict

Google & YouTube is the stronger pick if you want selling on google search and youtube — it is rated 4.5/5 across 4,778 reviews and starts at Free. Shop makes more sense for reaching high-intent shop app shoppers, rated 4.8/5 from 6,979 reviews starting at Free.

On balance, Shop edges ahead for most stores thanks to its excellent rating and available free plan — but the right answer depends on your priorities above.

Frequently asked questions

Is Google & YouTube better than Shop?
Google & YouTube is rated 4.5/5 from 4,778 reviews, while Shop is rated 4.8/5 from 6,979 reviews. The best choice depends on your needs — Google & YouTube is best for selling on google search and youtube, while Shop is best for reaching high-intent shop app shoppers.
How much do Google & YouTube and Shop cost?
Google & YouTube starts at Free (Free to install). Shop starts at Free (Free).