EcomGuide

🛍️ Sales channels

Google & YouTube vs Snapchat Ads

Both are sales channels apps for Shopify. Here is how Google & YouTube and Snapchat Ads compare on ratings, pricing and features so you can pick the right one.

Snapchat Ads logoSnapchat AdsSnap Ads
Rating
4.5(4,778)
4.6(588)
Reviews
4,778
588
Starting price
Free
Free
Pricing
Free to install
Free to install
Free plan
No
No
Free trial
Best for
Selling on Google Search and YouTube
Shoppable ads on Snapchat
Built for Shopify
No
No
Launched
2017
2018
Key features
  • Product feed sync to Google Merchant Center
  • Performance Max ad campaigns across Search and YouTube
  • YouTube Shopping integration
  • Google Analytics integration
  • Sync product catalog for dynamic personalized ads
  • One-click Snap Pixel installation
  • Reach 946M+ global active daily users
  • Full-funnel performance from discovery to purchase

The verdict

Google & YouTube is the stronger pick if you want selling on google search and youtube — it is rated 4.5/5 across 4,778 reviews and starts at Free. Snapchat Ads makes more sense for shoppable ads on snapchat, rated 4.6/5 from 588 reviews starting at Free.

On balance, Google & YouTube edges ahead for most stores thanks to its strong feature set and available free plan — but the right answer depends on your priorities above.

Our pick🛍️ Google & YouTubeRead the full reviewSee Snapchat Ads

Frequently asked questions

Is Google & YouTube better than Snapchat Ads?
Google & YouTube is rated 4.5/5 from 4,778 reviews, while Snapchat Ads is rated 4.6/5 from 588 reviews. The best choice depends on your needs — Google & YouTube is best for selling on google search and youtube, while Snapchat Ads is best for shoppable ads on snapchat.
How much do Google & YouTube and Snapchat Ads cost?
Google & YouTube starts at Free (Free to install). Snapchat Ads starts at Free (Free to install).