EcomGuide

🛍️ Sales channels

Pinterest vs Shop

Both are sales channels apps for Shopify. Here is how Pinterest and Shop compare on ratings, pricing and features so you can pick the right one.

Pinterest logoPinterestPinterest Inc
Shop logoShopShopify
Rating
4.2(1,536)
4.8(6,979)
Reviews
1,536
6,979
Starting price
Free
Free
Pricing
Free to install
Free
Free plan
No
Yes
Free trial
Best for
Reaching shoppers discovering ideas
Reaching high-intent Shop app shoppers
Built for Shopify
No
Yes
Launched
2020
2020
Key features
  • Daily automatic product catalog sync
  • Organic product discovery via Product Pins
  • Pinterest Tag and API for Conversions tracking
  • Shoppable ads for product promotion
  • Product feed and listing management
  • Custom merchandising and branding
  • Shop Pay 1-tap checkout
  • Order synchronization and tracking

The verdict

Pinterest is the stronger pick if you want reaching shoppers discovering ideas — it is rated 4.2/5 across 1,536 reviews and starts at Free. Shop makes more sense for reaching high-intent shop app shoppers, rated 4.8/5 from 6,979 reviews starting at Free.

On balance, Shop edges ahead for most stores thanks to its excellent rating and available free plan — but the right answer depends on your priorities above.

Frequently asked questions

Is Pinterest better than Shop?
Pinterest is rated 4.2/5 from 1,536 reviews, while Shop is rated 4.8/5 from 6,979 reviews. The best choice depends on your needs — Pinterest is best for reaching shoppers discovering ideas, while Shop is best for reaching high-intent shop app shoppers.
How much do Pinterest and Shop cost?
Pinterest starts at Free (Free to install). Shop starts at Free (Free).