EcomGuide

🛍️ Sales channels

Pinterest vs TikTok

Both are sales channels apps for Shopify. Here is how Pinterest and TikTok compare on ratings, pricing and features so you can pick the right one.

Pinterest logoPinterestPinterest Inc
TikTok logoTikTokTikTok Inc.
Rating
4.2(1,536)
4.8(13,177)
Reviews
1,536
13,177
Starting price
Free
Free
Pricing
Free to install
Free to install
Free plan
No
No
Free trial
Best for
Reaching shoppers discovering ideas
TikTok Shop selling and ads
Built for Shopify
No
No
Launched
2020
2020
Key features
  • Daily automatic product catalog sync
  • Organic product discovery via Product Pins
  • Pinterest Tag and API for Conversions tracking
  • Shoppable ads for product promotion
  • Create TikTok ads in minutes from images or videos
  • One-click TikTok Pixel integration
  • Product sync to TikTok Shop for video and LIVE
  • Order and inventory management in Shopify admin

The verdict

Pinterest is the stronger pick if you want reaching shoppers discovering ideas — it is rated 4.2/5 across 1,536 reviews and starts at Free. TikTok makes more sense for tiktok shop selling and ads, rated 4.8/5 from 13,177 reviews starting at Free.

On balance, TikTok edges ahead for most stores thanks to its excellent rating and available free plan — but the right answer depends on your priorities above.

Our pick🛍️ TikTokRead the full reviewSee Pinterest

Frequently asked questions

Is Pinterest better than TikTok?
Pinterest is rated 4.2/5 from 1,536 reviews, while TikTok is rated 4.8/5 from 13,177 reviews. The best choice depends on your needs — Pinterest is best for reaching shoppers discovering ideas, while TikTok is best for tiktok shop selling and ads.
How much do Pinterest and TikTok cost?
Pinterest starts at Free (Free to install). TikTok starts at Free (Free to install).