Shop vs Shopify Marketplace Connect
Both are sales channels apps for Shopify. Here is how Shop and Shopify Marketplace Connect compare on ratings, pricing and features so you can pick the right one.
Rating
4.8(6,979)
4.2(1,954)
Reviews
6,979
1,954
Starting price
Free
Free
Pricing
Free
Free to install
Free plan
✓ Yes
— No
Free trial
—
—
Best for
Reaching high-intent Shop app shoppers
Selling across major marketplaces
Built for Shopify
✓ Yes
— No
Launched
2020
2017
Key features
- ✓Product feed and listing management
- ✓Custom merchandising and branding
- ✓Shop Pay 1-tap checkout
- ✓Order synchronization and tracking
- ✓Product syncing across multiple marketplaces
- ✓Real-time inventory synchronization
- ✓Order management and tracking sync
- ✓Bulk listing upload and editor
The verdict
Shop is the stronger pick if you want reaching high-intent shop app shoppers — it is rated 4.8/5 across 6,979 reviews and starts at Free. Shopify Marketplace Connect makes more sense for selling across major marketplaces, rated 4.2/5 from 1,954 reviews starting at Free.
On balance, Shop edges ahead for most stores thanks to its excellent rating and available free plan — but the right answer depends on your priorities above.
Frequently asked questions
- Is Shop better than Shopify Marketplace Connect?
- Shop is rated 4.8/5 from 6,979 reviews, while Shopify Marketplace Connect is rated 4.2/5 from 1,954 reviews. The best choice depends on your needs — Shop is best for reaching high-intent shop app shoppers, while Shopify Marketplace Connect is best for selling across major marketplaces.
- How much do Shop and Shopify Marketplace Connect cost?
- Shop starts at Free (Free). Shopify Marketplace Connect starts at Free (Free to install).