Shopify App Comparison 2026

Sherpas: Smart SEO

4.9921 reviews
VS

Plug in SEO

4.7672 reviews

Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for Sherpas: and Plug in SEO to find the best fit for your store.

Drive traffic and sales with AI meta tags, image optimization, and broken link fixes.

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Key Features

  • Generate compelling product Meta Tags & Alt Tags with AI (ChatGPT-5)
  • Optimize store images and page speed for better UX and higher SEO rank
  • Add JSON-LD structured data so Google understands your store better
  • Automatically detect and fix broken onsite, visited, or external links
  • Detailed backlinks report to improve your link-building strategy

Verdict on Sherpas:

Smart SEO stands out for its incredible 96% five-star rating across 921 reviews — a testament to consistent quality. It strikes the perfect balance between automation and control, making it ideal for store owners who want hands-off SEO with the option to go deep. The free plan and affordable Pro tier make it accessible to all store sizes.

All-in-one SEO audit tool to help DIY store owners increase organic traffic.

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Key Features

  • Scan your shop to uncover all SEO-related issues like missing tags or metadata
  • Access step-by-step instructions to learn how to fix and master each problem
  • Boost traffic with AI-powered keyword research and search trend analytics
  • Keep track of SEO health and receive alerts for issues that arise
  • Deploy structured data, fix broken links, and optimize keyword targeting

Verdict on Plug

Plug in SEO is the best choice for merchants who want to understand SEO while fixing it — not just automate it blindly. It uniquely combines diagnostic power with education, making it ideal for DIY store owners. The built-in SEO expert review sessions are a standout feature you won't find elsewhere.

Frequently Asked Questions

Does Smart SEO have a free plan?

Yes, the free plan includes broken link checks for 100 pages, 50 image optimizations, 20 AI generations, meta tags, alt tags, sitemap, and SEO audit for 20 pages.

Which review apps does Smart SEO integrate with?

Smart SEO integrates with Fera, Judge.me, Loox, Rivyo, Stamped, and Yotpo.

Can Smart SEO generate meta tags automatically?

Yes, Smart SEO uses AI (ChatGPT-5) to generate compelling product meta tags and alt tags in bulk, even in multiple languages.

Is there a free plan for Plug in SEO?

No, Plug in SEO does not have a free plan. It offers a 14-day free trial on the Lite plan starting at $29.99/month.

What makes Plug in SEO different from other SEO apps?

Plug in SEO focuses on educating merchants to understand and fix SEO issues themselves, rather than just automating fixes. It includes comprehensive guides and free expert calls on paid plans.

Does Plug in SEO work with Google Search Console?

Yes, Plug in SEO integrates directly with Google Search Console, Bing, and Google for search analytics and indexing support.