Microsoft Channel
by Microsoft
The official Microsoft Channel app lets merchants reach customers on the Microsoft Search Network and Microsoft Audience Network through paid and f…
Highlights
- Product ads on Microsoft Search
About Microsoft Channel
The official Microsoft Channel app lets merchants reach customers on the Microsoft Search Network and Microsoft Audience Network through paid and free product listings. Products can appear on the Bing Shopping and Microsoft Start Shopping tabs.
How to use Microsoft Channel
- 1Install and connect your Microsoft Advertising account
- 2Sync your product feed to Microsoft Merchant Center
- 3Enable free listings or launch a paid ad campaign
Key features
- ✓Free and paid product listings
- ✓Real-time performance reporting
- ✓Keyword and product category targeting
- ✓Automated campaign management
- ✓Bid optimization
- ✓Click-through rate tracking
- ✓Conversion tracking
Works with
Languages
👍 Pros
- + Free listings on the Microsoft Shopping tabs
- + Access to the Microsoft Search and Audience Networks
- + Automated campaign and bid management
👎 Cons
- – Lower average rating reflects sync and setup issues
- – English-only listing with no free trial
Pricing
Free to installFree
Free to install
No upfront fee — usage-based or in-app charges apply.
—
Reviews
Microsoft Channel holds a 3.5/5 rating across 314 merchant reviews on the Shopify App Store. Read the full, up-to-date reviews on its listing.
Related apps
Facebook & Instagram
Meta
The official Meta app lets merchants manage their Facebook and Instagram presence from Shopify, syncing eligible products to shops and creating ads…
Google & YouTube
Google LLC
The official Google app connects a Shopify store to Google and YouTube, syncing products, deals, and shipping to Merchant Center.
TikTok
TikTok Inc.
The official TikTok app lets merchants launch TikTok ads and sell directly via TikTok Shop, syncing Shopify products for video and LIVE showcasing.