Shopify App Comparison 2026

AOV.ai Bundles Upsell

5.01,182 reviews
VS

Mikawaya Subscription

5.063 reviews

Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for AOV.ai and Mikawaya Subscription to find the best fit for your store.

AI-powered bundles and upsell offers that automatically optimize for maximum average order value.

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Key Features

  • AI-powered bundle creation that analyzes sales data to suggest optimal product combinations
  • Automatic A/B testing of bundle offers with real-time performance optimization
  • Frequently bought together widget powered by machine learning algorithms
  • Smart upsell pop-ups triggered by cart value, product type, and browsing behavior
  • Detailed analytics dashboard tracking revenue uplift and conversion improvements

Verdict on AOV.ai

AOV.ai is the most technically advanced bundle and upsell app on this list, leveraging AI to take the manual work out of offer optimization. Its automatic A/B testing and machine learning recommendations genuinely improve over time, delivering measurable AOV increases. The pricing is higher than some alternatives, but the AI-driven approach can deliver superior ROI for stores with enough traffic to feed the algorithms.

Built for Shopify

Japan-made Shopify subscription app specializing in marketing features for recurring commerce sales growth.

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Key Features

  • 3-tier discount settings for subscription plans
  • BOX functionality for curated subscription boxes
  • CRM integration with LINE and email apps
  • LTV analysis by customer attributes
  • Form-integrated and survey landing page features

Verdict on Mikawaya

Mikawaya is the go-to subscription app for Japanese Shopify stores. With 5.0 stars, 63 reviews, and a Built for Shopify badge, it is the most trusted option in its niche. The LINE CRM integration and LTV analysis are tailored for the Japanese market. However, the Japanese-only language support limits its usefulness outside Japan.

Frequently Asked Questions

How does the AI recommendation engine work?

AOV.ai analyzes your product catalog, historical sales data, and real-time customer behavior to identify which products are most likely to be purchased together. The AI continuously learns and improves its recommendations based on actual conversion data from your store.

Do I need a lot of traffic for the AI to work?

The AI starts working immediately using your product catalog and sales history. However, the recommendations become more accurate over time with more data. Stores with at least a few hundred monthly orders will see the fastest optimization improvements.

What counts as a pageview for pricing?

A pageview is counted each time a customer loads a page where an AOV.ai widget is displayed. This includes product pages with bundle widgets and cart pages with upsell offers. Admin page loads and bot traffic are not counted.

Is Mikawaya only for Japanese stores?

Yes, Mikawaya is built specifically for the Japanese market with Japanese-only language support and LINE CRM integration. It is not designed for international stores.

Does Mikawaya charge transaction fees?

Yes, the Light plan charges 3% per transaction and the Standard/Pro plans charge 1%, in addition to the monthly subscription fee.