Shopify App Comparison 2026
BST Frequently Bought Together vs EB | Easy Bundle Builder, BYOB: Shopify App Comparison (2026)
BST Frequently Bought Together
EB | Easy Bundle Builder, BYOB
Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for BST and EB | Easy Bundle Builder, BYOB to find the best fit for your store.
Maximize revenue with AI-powered frequently bought together cross-sell bundles. Amazon-style design, mobile-first, with advanced analytics.
View Full DetailsKey Features
- AI-powered product recommendations based on consumer purchase behavior
- Amazon-style "frequently bought together" widget design
- Mobile-first, fully customizable widget compatible with most themes
- Bundle discount options with percentage or fixed amount configurations
- In-depth analytics dashboard tracking clicks, conversions, and revenue
Verdict on BST
BST is the best option if your primary cross-sell strategy is Amazon-style "frequently bought together" recommendations. The AI-powered suggestions are genuinely smart, and the mobile-first design ensures bundles look great on every device. The free plan is limited to 1 manual bundle, but the Core plan unlocks AI recommendations at a fair price. If you want focused cross-sell rather than a full bundle builder, BST delivers.
Create multi-step bundles with powerful discounting rules & impactful design templates. Drive AOV via high-converting bundle builders.
View Full DetailsKey Features
- Gamified, fully customizable multi-step bundle layouts with pre-built templates
- Supports multipacks, mix-and-match, variant bundles, build-a-box, gift boxes, and subscription bundles
- Multiple discount rules including tiered pricing, fixed-price bundles, and free gift thresholds
- Developer-friendly with open SDKs for completely custom bundle designs
- Inventory sync with all 3PL providers and built-in performance analytics
Verdict on EB
Easy Bundle Builder is the premium choice for merchants who need deeply customizable, gamified bundle experiences. The multi-step flow and build-a-box capabilities are best-in-class, and the SDK access makes it the top pick for stores with developer resources. The pricing is higher than competitors, but justified for stores doing serious bundle revenue. The free Starter plan lets you test the waters before committing.
BST vs BYOB — Side-by-Side Feature Comparison
Wondering which app offers the features you actually need? This feature-by-feature breakdown shows exactly where BST and EB | Easy Bundle Builder, BYOB differ — so you can make an informed decision for your Shopify store.
| Feature | BST Frequently | EB | Easy |
|---|---|---|
| Product bundles | ||
| Quantity breaks | ||
| BOGO offers | ||
| Free gift | ||
| Post-purchase upsell | ||
| Cart drawer upsell | ||
| Frequently bought together | ||
| Real inventory sync | ||
| A/B testing | ||
| Built for Shopify | ||
| Free plan available | ||
| Custom branding |
Integration & Compatibility Comparison
App integrations matter — especially when you're running multiple tools in your Shopify stack. Here's what each app connects with out of the box.
BST Frequently Bought Together
- Checkout
- Shopify Admin
- Monster Cart Upsells
Supported Languages
English, French
EB | Easy Bundle Builder, BYOB
- Checkout
- Shopify Admin
- All 3PL
- All Side Cart Apps
- All subscription apps
- Intelligems A/B Testing
- Judge.me
- Klaviyo
Supported Languages
English
Frequently Asked Questions
How does the AI recommendation work?
BST analyzes your store's purchase history to identify products frequently bought together. The AI then automatically suggests these pairings on product pages, improving over time as more purchase data is collected.
Can I place bundles sitewide?
Sitewide placement is available on the Pro plan. The Free and Core plans support placement on specific product pages and collection pages.
Does it work on mobile?
Yes, BST is built mobile-first. The widget automatically adapts to screen size and is designed to look great on phones, tablets, and desktops.
What types of bundles can I create?
Easy Bundle Builder supports multipacks, mix-and-match bundles, variant bundles, infinite option bundles, build-a-box, gift boxes, subscription boxes, upsell bundles, and bundles with both digital and physical products.
Can I customize the bundle page design?
Yes, the app includes pre-built templates and a visual editor. For advanced customization, the open SDK lets developers build completely custom bundle experiences from scratch.
Does it sync inventory?
Yes, Easy Bundle Builder syncs inventory in real-time with all 3PL providers and Shopify admin. When a bundle sells, individual product inventory is decremented correctly.