Shopify App Comparison 2026

BST Frequently Bought Together vs Easify Box Bundle Builder BYOB: Shopify App Comparison (2026)

BST Frequently Bought Together

5.069 reviews
VS

Easify Box Bundle Builder BYOB

4.9248 reviews

Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for BST and Easify Box Bundle Builder BYOB to find the best fit for your store.

Maximize revenue with AI-powered frequently bought together cross-sell bundles. Amazon-style design, mobile-first, with advanced analytics.

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Key Features

  • AI-powered product recommendations based on consumer purchase behavior
  • Amazon-style "frequently bought together" widget design
  • Mobile-first, fully customizable widget compatible with most themes
  • Bundle discount options with percentage or fixed amount configurations
  • In-depth analytics dashboard tracking clicks, conversions, and revenue

Verdict on BST

BST is the best option if your primary cross-sell strategy is Amazon-style "frequently bought together" recommendations. The AI-powered suggestions are genuinely smart, and the mobile-first design ensures bundles look great on every device. The free plan is limited to 1 manual bundle, but the Core plan unlocks AI recommendations at a fair price. If you want focused cross-sell rather than a full bundle builder, BST delivers.

Built for Shopify

Mix and Match bundle app to Build Your Own Bundle products. 30+ templates, tiered discounts, custom fields & subscription bundles.

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Key Features

  • 30+ pre-built templates for rapid bundle page deployment with visual editor
  • Tiered discounts and volume pricing with flexible discount rules
  • Custom fields including gift messages, date/time pickers, and file uploads
  • Subscription bundle integration with checkout extensions compatibility
  • Smart conditional logic for automated bundle rules and real-time analytics

Verdict on Easify

Easify stands out with its massive template library (30+) and custom field support — features like gift message fields and file uploads that most bundle apps lack. The Built for Shopify badge gives confidence in quality. It is particularly strong for gift box stores, subscription boxes, and seasonal bundle campaigns. The free Start plan is genuinely useful, and the 14-day trials on paid plans let you test without risk.

BST vs BYOB — Side-by-Side Feature Comparison

Wondering which app offers the features you actually need? This feature-by-feature breakdown shows exactly where BST and Easify Box Bundle Builder BYOB differ — so you can make an informed decision for your Shopify store.

FeatureBST FrequentlyEasify Box Bundle
Product bundles
Quantity breaks
BOGO offers
Free gift
Post-purchase upsell
Cart drawer upsell
Frequently bought together
Real inventory sync
A/B testing
Built for Shopify
Free plan available
Custom branding

Integration & Compatibility Comparison

App integrations matter — especially when you're running multiple tools in your Shopify stack. Here's what each app connects with out of the box.

BST Frequently Bought Together

  • Checkout
  • Shopify Admin
  • Monster Cart Upsells

Supported Languages

English, French

Easify Box Bundle Builder BYOB

Built for Shopify
  • Checkout
  • Shopify Admin
  • Most subscription apps

Supported Languages

English

Frequently Asked Questions

How does the AI recommendation work?

BST analyzes your store's purchase history to identify products frequently bought together. The AI then automatically suggests these pairings on product pages, improving over time as more purchase data is collected.

Can I place bundles sitewide?

Sitewide placement is available on the Pro plan. The Free and Core plans support placement on specific product pages and collection pages.

Does it work on mobile?

Yes, BST is built mobile-first. The widget automatically adapts to screen size and is designed to look great on phones, tablets, and desktops.

What types of bundles can I create?

Easify supports single-step and multi-step bundle builders for gift boxes, custom kits, subscription bundles, self-care boxes, coffee samplers, snack boxes, and seasonal offerings. You can use any of the 30+ templates or build from scratch.

Can customers add gift messages?

Yes, Easify supports custom fields including gift messages, date/time pickers, and file uploads. These fields can be added to any bundle page and the data flows through to the order.

Does it work with subscription apps?

Yes, Easify integrates with most subscription apps and Shopify checkout extensions. You can create recurring bundle subscriptions where customers build their own box each cycle.