Shopify App Comparison 2026

BST Frequently Bought Together

5.070 reviews
VS

Easy Upsell & Cross Sell+

5.07 reviews

Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for BST and Easy Upsell & Cross Sell+ to find the best fit for your store.

Maximize revenue with AI-powered frequently bought together cross-sell bundles. Amazon-style design, mobile-first, with advanced analytics.

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Key Features

  • AI-powered product recommendations based on consumer purchase behavior
  • Amazon-style "frequently bought together" widget design
  • Mobile-first, fully customizable widget compatible with most themes
  • Bundle discount options with percentage or fixed amount configurations
  • In-depth analytics dashboard tracking clicks, conversions, and revenue

Verdict on BST

BST is the best option if your primary cross-sell strategy is Amazon-style "frequently bought together" recommendations. The AI-powered suggestions are genuinely smart, and the mobile-first design ensures bundles look great on every device. The free plan is limited to 1 manual bundle, but the Core plan unlocks AI recommendations at a fair price. If you want focused cross-sell rather than a full bundle builder, BST delivers.

Increase sales with automatic product recommendations and upsells powered by AI built exclusively for Shopify.

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Key Features

  • Automatic product recommendations for conversion and retention
  • AI exclusively created for Shopify for optimized suggestions
  • Behavior-based upsell options targeting individual customers
  • Showcase products during Shopify POS sales
  • No configuration or technical knowledge required

Verdict on Easy

Easy Upsell & Cross Sell+ is a veteran app (since 2017) with exceptional 16-language support and Shopify POS integration. The free plan for 50 products is good for testing, and pricing is affordable at $9.95-$14.95/month. Perfect 5.0 rating though only 7 reviews. A solid, affordable upsell option.

Frequently Asked Questions

How does the AI recommendation work?

BST analyzes your store's purchase history to identify products frequently bought together. The AI then automatically suggests these pairings on product pages, improving over time as more purchase data is collected.

Can I place bundles sitewide?

Sitewide placement is available on the Pro plan. The Free and Core plans support placement on specific product pages and collection pages.

Does it work on mobile?

Yes, BST is built mobile-first. The widget automatically adapts to screen size and is designed to look great on phones, tablets, and desktops.

Does Easy Upsell work with Shopify POS?

Yes, you can showcase upsell recommendations during in-store Shopify POS sales, not just online.