Shopify App Comparison 2026

BST Frequently Bought Together

5.070 reviews
VS

Mikawaya Subscription

5.063 reviews

Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for BST and Mikawaya Subscription to find the best fit for your store.

Maximize revenue with AI-powered frequently bought together cross-sell bundles. Amazon-style design, mobile-first, with advanced analytics.

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Key Features

  • AI-powered product recommendations based on consumer purchase behavior
  • Amazon-style "frequently bought together" widget design
  • Mobile-first, fully customizable widget compatible with most themes
  • Bundle discount options with percentage or fixed amount configurations
  • In-depth analytics dashboard tracking clicks, conversions, and revenue

Verdict on BST

BST is the best option if your primary cross-sell strategy is Amazon-style "frequently bought together" recommendations. The AI-powered suggestions are genuinely smart, and the mobile-first design ensures bundles look great on every device. The free plan is limited to 1 manual bundle, but the Core plan unlocks AI recommendations at a fair price. If you want focused cross-sell rather than a full bundle builder, BST delivers.

Built for Shopify

Japan-made Shopify subscription app specializing in marketing features for recurring commerce sales growth.

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Key Features

  • 3-tier discount settings for subscription plans
  • BOX functionality for curated subscription boxes
  • CRM integration with LINE and email apps
  • LTV analysis by customer attributes
  • Form-integrated and survey landing page features

Verdict on Mikawaya

Mikawaya is the go-to subscription app for Japanese Shopify stores. With 5.0 stars, 63 reviews, and a Built for Shopify badge, it is the most trusted option in its niche. The LINE CRM integration and LTV analysis are tailored for the Japanese market. However, the Japanese-only language support limits its usefulness outside Japan.

Frequently Asked Questions

How does the AI recommendation work?

BST analyzes your store's purchase history to identify products frequently bought together. The AI then automatically suggests these pairings on product pages, improving over time as more purchase data is collected.

Can I place bundles sitewide?

Sitewide placement is available on the Pro plan. The Free and Core plans support placement on specific product pages and collection pages.

Does it work on mobile?

Yes, BST is built mobile-first. The widget automatically adapts to screen size and is designed to look great on phones, tablets, and desktops.

Is Mikawaya only for Japanese stores?

Yes, Mikawaya is built specifically for the Japanese market with Japanese-only language support and LINE CRM integration. It is not designed for international stores.

Does Mikawaya charge transaction fees?

Yes, the Light plan charges 3% per transaction and the Standard/Pro plans charge 1%, in addition to the monthly subscription fee.