Shopify App Comparison 2026
BST Frequently Bought Together
Zapio: Cross Sell & Upsell App
Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for BST and Zapio: Cross Sell & Upsell App to find the best fit for your store.
Maximize revenue with AI-powered frequently bought together cross-sell bundles. Amazon-style design, mobile-first, with advanced analytics.
View Full DetailsKey Features
- AI-powered product recommendations based on consumer purchase behavior
- Amazon-style "frequently bought together" widget design
- Mobile-first, fully customizable widget compatible with most themes
- Bundle discount options with percentage or fixed amount configurations
- In-depth analytics dashboard tracking clicks, conversions, and revenue
Verdict on BST
BST is the best option if your primary cross-sell strategy is Amazon-style "frequently bought together" recommendations. The AI-powered suggestions are genuinely smart, and the mobile-first design ensures bundles look great on every device. The free plan is limited to 1 manual bundle, but the Core plan unlocks AI recommendations at a fair price. If you want focused cross-sell rather than a full bundle builder, BST delivers.
Boost AOV with upsell, cross-sell, BOGO, BXGY, free gifts, frequently bought together, progress bar rewards & free shipping automation.
View Full DetailsKey Features
- Upsell, cross-sell, BOGO, BXGY, and frequently bought together in one app
- Progress bar with milestone rewards encouraging higher cart values
- Automatic free gift insertion and free shipping automation
- Custom rules, scheduling, and market targeting with multi-currency support
- Real-time analytics tracking promotion performance
Verdict on Zapio:
Zapio is a remarkable completely-free upsell app that includes features other apps charge $20-40/month for. The progress bar and milestone rewards system is a standout feature that drives spending increases. It is still very new with only 9 reviews, so reliability over time is unproven, but the feature set is genuine and the zero-cost entry makes it risk-free to try. A strong option for budget-conscious merchants.
Frequently Asked Questions
How does the AI recommendation work?
BST analyzes your store's purchase history to identify products frequently bought together. The AI then automatically suggests these pairings on product pages, improving over time as more purchase data is collected.
Can I place bundles sitewide?
Sitewide placement is available on the Pro plan. The Free and Core plans support placement on specific product pages and collection pages.
Does it work on mobile?
Yes, BST is built mobile-first. The widget automatically adapts to screen size and is designed to look great on phones, tablets, and desktops.
Is Zapio really free?
Yes, Zapio is completely free with all features included. There are no paid plans, hidden fees, or revenue caps. All upsell, cross-sell, BOGO, and analytics features are available at no cost.
What is the progress bar feature?
The progress bar shows customers how close they are to unlocking rewards like free shipping or free gifts. As items are added to cart, the bar fills up, motivating customers to reach the next milestone.
Does it support multiple currencies?
Yes, Zapio includes multi-currency support so your upsell offers and free shipping thresholds display correctly for international customers.