Shopify App Comparison 2026

Boomerang Bounce Back

4.89 reviews
VS

SpurIT Upsell Email Marketing

4.510 reviews

Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for Boomerang and SpurIT Upsell Email Marketing to find the best fit for your store.

Recover lost sales by redirecting bouncing visitors to a special landing page before they leave.

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Key Features

  • Automatically detect when visitors are about to leave your store
  • Redirect leaving visitors to landing pages with special deals
  • Quick setup in minutes with no coding required
  • Optimized landing pages available upon request
  • Works automatically in the background after setup

Verdict on Boomerang

Boomerang takes a unique approach to conversion — intercepting bouncing visitors and redirecting them to a targeted offer. The concept is sound but at $29-$199/month with only 9 reviews, it is expensive and unproven. The 30-day free trial reduces risk.

Automate upsell emails after purchase to drive repeat sales with minimal marketing effort.

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Key Features

  • Automatic upsell emails sent after purchase with relevant product suggestions
  • Purchase-based notifications targeting products related to previous orders
  • Instant statistics and reports to optimize email campaigns
  • Fully customizable email design and templates
  • Configurable time intervals between purchase and email delivery

Verdict on SpurIT

SpurIT is one of the oldest Shopify upsell apps (since 2013) and offers completely free post-purchase email upselling. The approach of sending targeted product suggestions after purchase is proven to drive repeat sales. At 4.5 stars with 10 reviews, it is solid if not spectacular. Great as a free addition to any upsell stack.

Frequently Asked Questions

How is this different from exit-intent popups?

Instead of showing a popup, Boomerang actually redirects the visitor to a full landing page with targeted offers, giving you more space and flexibility to recapture their attention.

How does post-purchase email upselling work?

After a customer completes an order, the app automatically sends an email featuring products related to their purchase. You can set the timing (2 weeks, 1 month, etc.) to find the optimal delivery window.