Shopify App Comparison 2026
EB | Easy Bundle Builder, BYOB
SpurIT Upsell Email Marketing
Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for EB and SpurIT Upsell Email Marketing to find the best fit for your store.
Create multi-step bundles with powerful discounting rules & impactful design templates. Drive AOV via high-converting bundle builders.
View Full DetailsKey Features
- Gamified, fully customizable multi-step bundle layouts with pre-built templates
- Supports multipacks, mix-and-match, variant bundles, build-a-box, gift boxes, and subscription bundles
- Multiple discount rules including tiered pricing, fixed-price bundles, and free gift thresholds
- Developer-friendly with open SDKs for completely custom bundle designs
- Inventory sync with all 3PL providers and built-in performance analytics
Verdict on EB
Easy Bundle Builder is the premium choice for merchants who need deeply customizable, gamified bundle experiences. The multi-step flow and build-a-box capabilities are best-in-class, and the SDK access makes it the top pick for stores with developer resources. The pricing is higher than competitors, but justified for stores doing serious bundle revenue. The free Starter plan lets you test the waters before committing.
Automate upsell emails after purchase to drive repeat sales with minimal marketing effort.
View Full DetailsKey Features
- Automatic upsell emails sent after purchase with relevant product suggestions
- Purchase-based notifications targeting products related to previous orders
- Instant statistics and reports to optimize email campaigns
- Fully customizable email design and templates
- Configurable time intervals between purchase and email delivery
Verdict on SpurIT
SpurIT is one of the oldest Shopify upsell apps (since 2013) and offers completely free post-purchase email upselling. The approach of sending targeted product suggestions after purchase is proven to drive repeat sales. At 4.5 stars with 10 reviews, it is solid if not spectacular. Great as a free addition to any upsell stack.
Frequently Asked Questions
What types of bundles can I create?
Easy Bundle Builder supports multipacks, mix-and-match bundles, variant bundles, infinite option bundles, build-a-box, gift boxes, subscription boxes, upsell bundles, and bundles with both digital and physical products.
Can I customize the bundle page design?
Yes, the app includes pre-built templates and a visual editor. For advanced customization, the open SDK lets developers build completely custom bundle experiences from scratch.
Does it sync inventory?
Yes, Easy Bundle Builder syncs inventory in real-time with all 3PL providers and Shopify admin. When a bundle sells, individual product inventory is decremented correctly.
How does post-purchase email upselling work?
After a customer completes an order, the app automatically sends an email featuring products related to their purchase. You can set the timing (2 weeks, 1 month, etc.) to find the optimal delivery window.