Shopify App Comparison 2026

EB | Easy Bundle Builder, BYOB

4.9851 reviews
VS

XB: Free Gifts & Buy X Get Y

5.04 reviews

Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for EB and XB: Free Gifts & Buy X Get Y to find the best fit for your store.

Built for Shopify

Create multi-step bundles with powerful discounting rules & impactful design templates. Drive AOV via high-converting bundle builders.

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Key Features

  • Gamified, fully customizable multi-step bundle layouts with pre-built templates
  • Supports multipacks, mix-and-match, variant bundles, build-a-box, gift boxes, and subscription bundles
  • Multiple discount rules including tiered pricing, fixed-price bundles, and free gift thresholds
  • Developer-friendly with open SDKs for completely custom bundle designs
  • Inventory sync with all 3PL providers and built-in performance analytics

Verdict on EB

Easy Bundle Builder is the premium choice for merchants who need deeply customizable, gamified bundle experiences. The multi-step flow and build-a-box capabilities are best-in-class, and the SDK access makes it the top pick for stores with developer resources. The pricing is higher than competitors, but justified for stores doing serious bundle revenue. The free Starter plan lets you test the waters before committing.

Built for Shopify

Create bundles with Buy X Get Y, free gifts, BOGO deals, and auto-applied discounts. Zero-coding setup with customizable templates.

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Key Features

  • Auto-add free gifts to cart when promotion conditions are met
  • Buy X Get Y and BOGO deal configuration with flexible rules
  • Auto-apply discount codes for seamless customer experience
  • Multiple customizable layout templates matching store branding
  • Bundle discounts for increased cart value with zero-coding setup

Verdict on XB:

XB is a simple, free, and Built for Shopify-certified app for stores that just want BOGO and free gift promotions without complexity. With only 4 reviews it is very early stage, but the Built for Shopify badge and completely free pricing make it zero-risk to try. Best for merchants who want a lightweight promotion tool rather than a full bundle builder.

Frequently Asked Questions

What types of bundles can I create?

Easy Bundle Builder supports multipacks, mix-and-match bundles, variant bundles, infinite option bundles, build-a-box, gift boxes, subscription boxes, upsell bundles, and bundles with both digital and physical products.

Can I customize the bundle page design?

Yes, the app includes pre-built templates and a visual editor. For advanced customization, the open SDK lets developers build completely custom bundle experiences from scratch.

Does it sync inventory?

Yes, Easy Bundle Builder syncs inventory in real-time with all 3PL providers and Shopify admin. When a bundle sells, individual product inventory is decremented correctly.

Is XB free?

Yes, XB is completely free with all features included. There are no paid plans or hidden costs.

How do auto-add free gifts work?

When a customer meets the promotion conditions (e.g., buys Product A), the free gift is automatically added to their cart without any action required from the customer.