Shopify App Comparison 2026

Bundler - Product Bundles App

4.92,045 reviews
VS

SpurIT Upsell Email Marketing

4.510 reviews

Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for Bundler and SpurIT Upsell Email Marketing to find the best fit for your store.

Create product bundles with discounts to increase sales and average order value.

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Key Features

  • Classic product bundles with fixed percentage or dollar-off discounts applied automatically
  • Mix-and-match bundles allowing customers to pick their own combination of products
  • Volume discount tiers with quantity breaks for wholesale or bulk ordering
  • Bundle landing pages with dedicated URLs for marketing campaigns
  • Shopify POS compatibility so bundles work in-store and online

Verdict on Bundler

Bundler is one of the best value-for-money bundle apps available. Its free plan is genuinely useful with unlimited bundles and volume discounts, while the paid tiers unlock advanced features like mix-and-match and analytics at extremely low price points. It is particularly well suited for stores that want to run classic bundle promotions and BOGO deals without complex setup.

Automate upsell emails after purchase to drive repeat sales with minimal marketing effort.

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Key Features

  • Automatic upsell emails sent after purchase with relevant product suggestions
  • Purchase-based notifications targeting products related to previous orders
  • Instant statistics and reports to optimize email campaigns
  • Fully customizable email design and templates
  • Configurable time intervals between purchase and email delivery

Verdict on SpurIT

SpurIT is one of the oldest Shopify upsell apps (since 2013) and offers completely free post-purchase email upselling. The approach of sending targeted product suggestions after purchase is proven to drive repeat sales. At 4.5 stars with 10 reviews, it is solid if not spectacular. Great as a free addition to any upsell stack.

Frequently Asked Questions

Can I create unlimited bundles on the free plan?

Yes, Bundler allows unlimited bundle creation on the free plan. You can set up classic bundles, Buy X Get Y deals, and volume discounts without paying anything.

Does Bundler work with Shopify POS?

Yes, Bundler is compatible with Shopify POS, allowing you to offer the same bundle discounts to customers shopping in your physical store as well as online.

Can I track how my bundles are performing?

Bundle analytics are available on the Executive plan at $9.99/month. You get revenue tracking per bundle, conversion graphs, and insights into which bundles are most popular with your customers.

How does post-purchase email upselling work?

After a customer completes an order, the app automatically sends an email featuring products related to their purchase. You can set the timing (2 weeks, 1 month, etc.) to find the optimal delivery window.