Shopify App Comparison 2026

Bundler - Product Bundles App

4.92,045 reviews
VS

XB: Free Gifts & Buy X Get Y

5.04 reviews

Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for Bundler and XB: Free Gifts & Buy X Get Y to find the best fit for your store.

Create product bundles with discounts to increase sales and average order value.

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Key Features

  • Classic product bundles with fixed percentage or dollar-off discounts applied automatically
  • Mix-and-match bundles allowing customers to pick their own combination of products
  • Volume discount tiers with quantity breaks for wholesale or bulk ordering
  • Bundle landing pages with dedicated URLs for marketing campaigns
  • Shopify POS compatibility so bundles work in-store and online

Verdict on Bundler

Bundler is one of the best value-for-money bundle apps available. Its free plan is genuinely useful with unlimited bundles and volume discounts, while the paid tiers unlock advanced features like mix-and-match and analytics at extremely low price points. It is particularly well suited for stores that want to run classic bundle promotions and BOGO deals without complex setup.

Built for Shopify

Create bundles with Buy X Get Y, free gifts, BOGO deals, and auto-applied discounts. Zero-coding setup with customizable templates.

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Key Features

  • Auto-add free gifts to cart when promotion conditions are met
  • Buy X Get Y and BOGO deal configuration with flexible rules
  • Auto-apply discount codes for seamless customer experience
  • Multiple customizable layout templates matching store branding
  • Bundle discounts for increased cart value with zero-coding setup

Verdict on XB:

XB is a simple, free, and Built for Shopify-certified app for stores that just want BOGO and free gift promotions without complexity. With only 4 reviews it is very early stage, but the Built for Shopify badge and completely free pricing make it zero-risk to try. Best for merchants who want a lightweight promotion tool rather than a full bundle builder.

Frequently Asked Questions

Can I create unlimited bundles on the free plan?

Yes, Bundler allows unlimited bundle creation on the free plan. You can set up classic bundles, Buy X Get Y deals, and volume discounts without paying anything.

Does Bundler work with Shopify POS?

Yes, Bundler is compatible with Shopify POS, allowing you to offer the same bundle discounts to customers shopping in your physical store as well as online.

Can I track how my bundles are performing?

Bundle analytics are available on the Executive plan at $9.99/month. You get revenue tracking per bundle, conversion graphs, and insights into which bundles are most popular with your customers.

Is XB free?

Yes, XB is completely free with all features included. There are no paid plans or hidden costs.

How do auto-add free gifts work?

When a customer meets the promotion conditions (e.g., buys Product A), the free gift is automatically added to their cart without any action required from the customer.