Shopify App Comparison 2026
Clay B2B Wholesale Pricing vs MultiVariants - Bulk Order: Shopify App Comparison (2026)
Clay B2B Wholesale Pricing
MultiVariants - Bulk Order
Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for Clay and MultiVariants - Bulk Order to find the best fit for your store.
Key Features
- Tiered wholesale pricing based on customer tags and groups
- Custom B2B registration and onboarding forms
- Percentage or fixed-amount discounts per product or collection
- Automatic customer tagging upon wholesale approval
- Quick order form for streamlined B2B purchasing
Verdict on Clay
Clay B2B Wholesale Pricing has earned a perfect 5.0 rating for good reason. It delivers a clean, well-designed B2B experience that works seamlessly within your existing Shopify store. The focus on simplicity without sacrificing key wholesale features makes it particularly appealing for merchants new to B2B selling.
Key Features
- Variant table/grid layout for easy multi-variant selection
- Minimum and maximum order quantity enforcement per variant
- Quick add-to-cart for all selected variants in one click
- Customizable table columns showing price, SKU, and inventory
- Mobile-responsive design for ordering on any device
Verdict on MultiVariants
MultiVariants is essential for any Shopify store that sells products with many variants and caters to bulk or wholesale buyers. The variant table layout dramatically speeds up the ordering process compared to the default Shopify variant picker, and the min/max quantity controls add a welcome layer of order management.
Clay vs Order — Side-by-Side Feature Comparison
Wondering which app offers the features you actually need? This feature-by-feature breakdown shows exactly where Clay and MultiVariants - Bulk Order differ — so you can make an informed decision for your Shopify store.
| Feature | Clay B2B | MultiVariants - Bulk |
|---|---|---|
| Free plan available | ||
| Built for Shopify | ||
| 24/7 support | ||
| Multi-language | ||
| Mobile-optimized | ||
| Analytics dashboard | ||
| API access | ||
| Custom branding |
Integration & Compatibility Comparison
App integrations matter — especially when you're running multiple tools in your Shopify stack. Here's what each app connects with out of the box.
Clay B2B Wholesale Pricing
- Checkout
- Shopify Flow
- Shopify Admin
- Customer Accounts
- Discount and Bundle apps
- Filter and Search apps
- Page builder apps
- Point of Sale (POS)
Supported Languages
English, Spanish, French, Italian, German, Japanese
MultiVariants - Bulk Order
- Order multiple variants on one page — table, grid, list, or matrix layout
- Set min/max quantities per variant — enforce MOQs and case packs automatically
- Build mix & match bundles — buyers choose variant combos to fill a box or case
- B2B catalog pricing and multi-currency — different rates for wholesale buyers
- Incremental quantities and live inventory tracking
Supported Languages
English, German, Italian, Danish, Spanish, French, Japanese, Korean, Norwegian (Bokmål), Dutch, Portuguese (Brazil), Thai
Frequently Asked Questions
Can I run both retail and wholesale from the same store?
Yes, Clay is designed specifically for this use case. Retail customers see standard pricing while tagged wholesale customers see their discounted prices. Everything runs from your single existing Shopify store with no separate storefront needed.
How do wholesale customers register?
The app provides a customizable registration form that wholesale prospects fill out. You review their application and approve or deny access. Approved customers are automatically tagged in Shopify and gain access to wholesale pricing.
What types of wholesale discounts can I configure?
You can set percentage-based or fixed-amount discounts at the product, collection, or store-wide level. You can also create multiple pricing tiers so that different wholesale groups receive different discount levels based on their customer tags.
How does the variant table display work?
Instead of the default Shopify dropdown variant selector, MultiVariants displays all product variants in a table or grid format with quantity inputs next to each variant. Customers can enter quantities for multiple variants and add them all to cart with a single click.
Can I set minimum order quantities for wholesale customers?
Yes, you can configure minimum and maximum order quantities per variant or per product. This is useful for wholesale stores that require minimum purchase amounts or need to limit quantities for certain items.
Does the app work with all Shopify themes?
Yes, MultiVariants is compatible with all Shopify themes including Online Store 2.0 themes. The app uses app blocks and app embeds for seamless integration, and the table design is responsive across desktop, tablet, and mobile devices.