Shopify App Comparison 2026
Easify Box Bundle Builder BYOB
Ghost | AI Product Bundles
Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for Easify and Ghost | AI Product Bundles to find the best fit for your store.
Mix and Match bundle app to Build Your Own Bundle products. 30+ templates, tiered discounts, custom fields & subscription bundles.
View Full DetailsKey Features
- 30+ pre-built templates for rapid bundle page deployment with visual editor
- Tiered discounts and volume pricing with flexible discount rules
- Custom fields including gift messages, date/time pickers, and file uploads
- Subscription bundle integration with checkout extensions compatibility
- Smart conditional logic for automated bundle rules and real-time analytics
Verdict on Easify
Easify stands out with its massive template library (30+) and custom field support — features like gift message fields and file uploads that most bundle apps lack. The Built for Shopify badge gives confidence in quality. It is particularly strong for gift box stores, subscription boxes, and seasonal bundle campaigns. The free Start plan is genuinely useful, and the 14-day trials on paid plans let you test without risk.
Boost AOV with AI-powered bundles, quantity breaks, and volume discounts. Includes A/B testing and analytics dashboard.
View Full DetailsKey Features
- AI-powered bundle creation from product selections or collections
- A/B testing to optimize bundle configurations and pricing
- Quantity breaks and volume discounts with flexible percentage or fixed pricing
- Analytics dashboard tracking bundle revenue and performance metrics
- Brand-aligned customization with color adjustments and design options
Verdict on Ghost
Ghost is the go-to choice for data-driven merchants who want to optimize bundles through A/B testing. The AI-powered suggestions and built-in testing framework set it apart from competitors that rely on manual configuration. The free plan includes A/B testing and analytics — features that other apps charge for. It is still a newer app, but the Built for Shopify badge and multi-language support signal serious quality.
Frequently Asked Questions
What types of bundles can I create?
Easify supports single-step and multi-step bundle builders for gift boxes, custom kits, subscription bundles, self-care boxes, coffee samplers, snack boxes, and seasonal offerings. You can use any of the 30+ templates or build from scratch.
Can customers add gift messages?
Yes, Easify supports custom fields including gift messages, date/time pickers, and file uploads. These fields can be added to any bundle page and the data flows through to the order.
Does it work with subscription apps?
Yes, Easify integrates with most subscription apps and Shopify checkout extensions. You can create recurring bundle subscriptions where customers build their own box each cycle.
How does the AI work?
Ghost AI analyzes your product catalog and customer behavior to suggest optimal bundle combinations. You can accept or modify suggestions and then A/B test different configurations to find the highest-converting setup.
Can I A/B test bundles for free?
Yes, A/B testing is included in the free plan along with the analytics dashboard. You can test different bundle configurations, pricing, and layouts to optimize conversion rates.
Does Ghost work with page builders?
Yes, Ghost integrates with GemPages, PageFly, and Instant page builders. Bundles can be embedded on any page built with these tools.