Shopify App Comparison 2026

Easify Box Bundle Builder BYOB

4.9230 reviews
VS

Mikawaya Subscription

5.063 reviews

Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for Easify and Mikawaya Subscription to find the best fit for your store.

Built for Shopify

Mix and Match bundle app to Build Your Own Bundle products. 30+ templates, tiered discounts, custom fields & subscription bundles.

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Key Features

  • 30+ pre-built templates for rapid bundle page deployment with visual editor
  • Tiered discounts and volume pricing with flexible discount rules
  • Custom fields including gift messages, date/time pickers, and file uploads
  • Subscription bundle integration with checkout extensions compatibility
  • Smart conditional logic for automated bundle rules and real-time analytics

Verdict on Easify

Easify stands out with its massive template library (30+) and custom field support — features like gift message fields and file uploads that most bundle apps lack. The Built for Shopify badge gives confidence in quality. It is particularly strong for gift box stores, subscription boxes, and seasonal bundle campaigns. The free Start plan is genuinely useful, and the 14-day trials on paid plans let you test without risk.

Built for Shopify

Japan-made Shopify subscription app specializing in marketing features for recurring commerce sales growth.

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Key Features

  • 3-tier discount settings for subscription plans
  • BOX functionality for curated subscription boxes
  • CRM integration with LINE and email apps
  • LTV analysis by customer attributes
  • Form-integrated and survey landing page features

Verdict on Mikawaya

Mikawaya is the go-to subscription app for Japanese Shopify stores. With 5.0 stars, 63 reviews, and a Built for Shopify badge, it is the most trusted option in its niche. The LINE CRM integration and LTV analysis are tailored for the Japanese market. However, the Japanese-only language support limits its usefulness outside Japan.

Frequently Asked Questions

What types of bundles can I create?

Easify supports single-step and multi-step bundle builders for gift boxes, custom kits, subscription bundles, self-care boxes, coffee samplers, snack boxes, and seasonal offerings. You can use any of the 30+ templates or build from scratch.

Can customers add gift messages?

Yes, Easify supports custom fields including gift messages, date/time pickers, and file uploads. These fields can be added to any bundle page and the data flows through to the order.

Does it work with subscription apps?

Yes, Easify integrates with most subscription apps and Shopify checkout extensions. You can create recurring bundle subscriptions where customers build their own box each cycle.

Is Mikawaya only for Japanese stores?

Yes, Mikawaya is built specifically for the Japanese market with Japanese-only language support and LINE CRM integration. It is not designed for international stores.

Does Mikawaya charge transaction fees?

Yes, the Light plan charges 3% per transaction and the Standard/Pro plans charge 1%, in addition to the monthly subscription fee.