Shopify App Comparison 2026
Easify Box Bundle Builder BYOB
SpurIT Upsell Email Marketing
Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for Easify and SpurIT Upsell Email Marketing to find the best fit for your store.
Mix and Match bundle app to Build Your Own Bundle products. 30+ templates, tiered discounts, custom fields & subscription bundles.
View Full DetailsKey Features
- 30+ pre-built templates for rapid bundle page deployment with visual editor
- Tiered discounts and volume pricing with flexible discount rules
- Custom fields including gift messages, date/time pickers, and file uploads
- Subscription bundle integration with checkout extensions compatibility
- Smart conditional logic for automated bundle rules and real-time analytics
Verdict on Easify
Easify stands out with its massive template library (30+) and custom field support — features like gift message fields and file uploads that most bundle apps lack. The Built for Shopify badge gives confidence in quality. It is particularly strong for gift box stores, subscription boxes, and seasonal bundle campaigns. The free Start plan is genuinely useful, and the 14-day trials on paid plans let you test without risk.
Automate upsell emails after purchase to drive repeat sales with minimal marketing effort.
View Full DetailsKey Features
- Automatic upsell emails sent after purchase with relevant product suggestions
- Purchase-based notifications targeting products related to previous orders
- Instant statistics and reports to optimize email campaigns
- Fully customizable email design and templates
- Configurable time intervals between purchase and email delivery
Verdict on SpurIT
SpurIT is one of the oldest Shopify upsell apps (since 2013) and offers completely free post-purchase email upselling. The approach of sending targeted product suggestions after purchase is proven to drive repeat sales. At 4.5 stars with 10 reviews, it is solid if not spectacular. Great as a free addition to any upsell stack.
Frequently Asked Questions
What types of bundles can I create?
Easify supports single-step and multi-step bundle builders for gift boxes, custom kits, subscription bundles, self-care boxes, coffee samplers, snack boxes, and seasonal offerings. You can use any of the 30+ templates or build from scratch.
Can customers add gift messages?
Yes, Easify supports custom fields including gift messages, date/time pickers, and file uploads. These fields can be added to any bundle page and the data flows through to the order.
Does it work with subscription apps?
Yes, Easify integrates with most subscription apps and Shopify checkout extensions. You can create recurring bundle subscriptions where customers build their own box each cycle.
How does post-purchase email upselling work?
After a customer completes an order, the app automatically sends an email featuring products related to their purchase. You can set the timing (2 weeks, 1 month, etc.) to find the optimal delivery window.