Shopify App Comparison 2026
Easify Box Bundle Builder BYOB
XB: Free Gifts & Buy X Get Y
Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for Easify and XB: Free Gifts & Buy X Get Y to find the best fit for your store.
Mix and Match bundle app to Build Your Own Bundle products. 30+ templates, tiered discounts, custom fields & subscription bundles.
View Full DetailsKey Features
- 30+ pre-built templates for rapid bundle page deployment with visual editor
- Tiered discounts and volume pricing with flexible discount rules
- Custom fields including gift messages, date/time pickers, and file uploads
- Subscription bundle integration with checkout extensions compatibility
- Smart conditional logic for automated bundle rules and real-time analytics
Verdict on Easify
Easify stands out with its massive template library (30+) and custom field support — features like gift message fields and file uploads that most bundle apps lack. The Built for Shopify badge gives confidence in quality. It is particularly strong for gift box stores, subscription boxes, and seasonal bundle campaigns. The free Start plan is genuinely useful, and the 14-day trials on paid plans let you test without risk.
Create bundles with Buy X Get Y, free gifts, BOGO deals, and auto-applied discounts. Zero-coding setup with customizable templates.
View Full DetailsKey Features
- Auto-add free gifts to cart when promotion conditions are met
- Buy X Get Y and BOGO deal configuration with flexible rules
- Auto-apply discount codes for seamless customer experience
- Multiple customizable layout templates matching store branding
- Bundle discounts for increased cart value with zero-coding setup
Verdict on XB:
XB is a simple, free, and Built for Shopify-certified app for stores that just want BOGO and free gift promotions without complexity. With only 4 reviews it is very early stage, but the Built for Shopify badge and completely free pricing make it zero-risk to try. Best for merchants who want a lightweight promotion tool rather than a full bundle builder.
Frequently Asked Questions
What types of bundles can I create?
Easify supports single-step and multi-step bundle builders for gift boxes, custom kits, subscription bundles, self-care boxes, coffee samplers, snack boxes, and seasonal offerings. You can use any of the 30+ templates or build from scratch.
Can customers add gift messages?
Yes, Easify supports custom fields including gift messages, date/time pickers, and file uploads. These fields can be added to any bundle page and the data flows through to the order.
Does it work with subscription apps?
Yes, Easify integrates with most subscription apps and Shopify checkout extensions. You can create recurring bundle subscriptions where customers build their own box each cycle.
Is XB free?
Yes, XB is completely free with all features included. There are no paid plans or hidden costs.
How do auto-add free gifts work?
When a customer meets the promotion conditions (e.g., buys Product A), the free gift is automatically added to their cart without any action required from the customer.