Shopify App Comparison 2026

Easy Upsell & Cross Sell+ vs XB: Free Gifts & Buy X Get Y: Shopify App Comparison (2026)

Easy Upsell & Cross Sell+

5.07 reviews
VS

XB: Free Gifts & Buy X Get Y

5.05 reviews

Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for Easy and XB: Free Gifts & Buy X Get Y to find the best fit for your store.

Increase sales with automatic product recommendations and upsells powered by AI built exclusively for Shopify.

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Key Features

  • Automatic product recommendations for conversion and retention
  • AI exclusively created for Shopify for optimized suggestions
  • Behavior-based upsell options targeting individual customers
  • Showcase products during Shopify POS sales
  • No configuration or technical knowledge required

Verdict on Easy

Easy Upsell & Cross Sell+ is a veteran app (since 2017) with exceptional 16-language support and Shopify POS integration. The free plan for 50 products is good for testing, and pricing is affordable at $9.95-$14.95/month. Perfect 5.0 rating though only 7 reviews. A solid, affordable upsell option.

Built for Shopify

Create bundles with Buy X Get Y, free gifts, BOGO deals, and auto-applied discounts. Zero-coding setup with customizable templates.

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Key Features

  • Auto-add free gifts to cart when promotion conditions are met
  • Buy X Get Y and BOGO deal configuration with flexible rules
  • Auto-apply discount codes for seamless customer experience
  • Multiple customizable layout templates matching store branding
  • Bundle discounts for increased cart value with zero-coding setup

Verdict on XB:

XB is a simple, free, and Built for Shopify-certified app for stores that just want BOGO and free gift promotions without complexity. With only 4 reviews it is very early stage, but the Built for Shopify badge and completely free pricing make it zero-risk to try. Best for merchants who want a lightweight promotion tool rather than a full bundle builder.

Easy vs Y — Side-by-Side Feature Comparison

Wondering which app offers the features you actually need? This feature-by-feature breakdown shows exactly where Easy and XB: Free Gifts & Buy X Get Y differ — so you can make an informed decision for your Shopify store.

FeatureEasy UpsellXB: Free Gifts
Product bundles
Quantity breaks
BOGO offers
Free gift
Post-purchase upsell
Cart drawer upsell
Frequently bought together
Real inventory sync
A/B testing
Built for Shopify
Free plan available
Custom branding

Integration & Compatibility Comparison

App integrations matter — especially when you're running multiple tools in your Shopify stack. Here's what each app connects with out of the box.

Easy Upsell & Cross Sell+

  • Checkout
  • Shopify POS
  • All Themes
  • Checkout
  • Easy Invoice+
  • Mobile Devices
  • One Tree Planted at Checkout
  • Point of Sale

Supported Languages

English, Spanish, French, German, Japanese, Italian, Dutch, Norwegian, Polish, Swedish, Thai, Chinese (Simplified), Finnish, Korean, Portuguese (Portugal), Danish

XB: Free Gifts & Buy X Get Y

Built for Shopify
  • Checkout
  • Shopify Admin

Supported Languages

English

Frequently Asked Questions

Does Easy Upsell work with Shopify POS?

Yes, you can showcase upsell recommendations during in-store Shopify POS sales, not just online.

Is XB free?

Yes, XB is completely free with all features included. There are no paid plans or hidden costs.

How do auto-add free gifts work?

When a customer meets the promotion conditions (e.g., buys Product A), the free gift is automatically added to their cart without any action required from the customer.