Shopify App Comparison 2026
SendWILL Popup Email Marketing
Shopify Email
Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for SendWILL and Shopify Email to find the best fit for your store.
Grow your email list fast with beautiful popups, spin wheels, and smart email capture forms.
View Full DetailsKey Features
- Spin-to-win gamified popups that boost email capture rates
- Exit-intent and scroll-triggered popup display rules
- Seamless integration with Klaviyo, Mailchimp, Omnisend, and other platforms
- Mobile-responsive popup designs with drag-and-drop customization
- Built-in email and SMS subscriber collection with discount code delivery
Verdict on SendWILL
SendWILL is the best free popup and list-building tool on Shopify, and its 4.9 rating across 7,000+ reviews speaks volumes. If your primary goal is growing your email list quickly, this app delivers with gamified popups, smart triggers, and zero cost. It pairs perfectly with a dedicated email platform like Klaviyo or Omnisend for a powerful marketing stack.
Send branded email campaigns directly from your Shopify admin with no extra apps needed.
View Full DetailsKey Features
- Built directly into Shopify admin with no separate app to manage
- Automatic branding with your store logo, colors, and product catalog
- Pre-built templates for sales, new arrivals, restocks, and holidays
- Shopify customer segmentation for targeted campaigns
- Campaign performance tracking with click maps and sales attribution
Verdict on Shopify
Shopify Email is the simplest and most cost-effective option for merchants who want basic email marketing without learning a new platform. The 10,000 free monthly emails and zero subscription cost make it unbeatable on price. However, it lacks the advanced automation, segmentation, and multichannel capabilities that growing stores will eventually need from platforms like Klaviyo or Omnisend.
Frequently Asked Questions
Is SendWILL really free?
Yes, the free plan includes unlimited popups, impressions, spin-to-win wheels, and integrations with major email platforms. The Premium plan at $22/month adds branding removal and advanced targeting.
Does SendWILL send emails or just collect subscribers?
SendWILL focuses on collecting email and SMS subscribers through popups and forms. To send email campaigns, you need a separate platform like Klaviyo, Omnisend, or Mailchimp.
Can I connect SendWILL to Klaviyo?
Yes, SendWILL integrates directly with Klaviyo, Mailchimp, Omnisend, and many other email marketing platforms. Subscribers captured through popups sync automatically to your email lists.
Is Shopify Email really free?
Every Shopify plan includes 10,000 free email sends per month through Shopify Email. Beyond that, you pay $1 per additional 1,000 emails with no monthly subscription fee.
Can Shopify Email replace Klaviyo or Omnisend?
For basic email campaigns and simple automations, yes. However, if you need advanced automation flows, predictive analytics, SMS marketing, or deep segmentation, a dedicated platform will serve you better.
Does Shopify Email support automation?
Yes, Shopify Email supports basic automations like welcome emails and abandoned cart reminders through Shopify's built-in marketing automations, though they are less sophisticated than dedicated email platforms.