Shopify Email
by ShopifyShopify Email is Shopify's native email marketing solution built directly into the Shopify admin, allowing merchants to create and send branded campaigns without installing a third-party app. It pulls your store's branding, products, and customer segments automatically, making campaign creation as simple as picking a template and clicking send. With 10,000 free emails per month included in every Shopify plan, it is the most cost-effective option for merchants who need basic email marketing without the complexity.
Key Features
Pricing Plans
Free Allowance
- 10,000 emails per month included free
- All email templates and automation
- Customer segmentation
- Campaign analytics
- No additional app required
Additional Emails
- Pay only for what you use beyond 10,000
- Volume discounts at higher tiers
- Same features as free allowance
- No monthly subscription fee
- Pricing decreases at 300K and 750K+ sends
Pros & Cons
Pros
- 10,000 free emails per month included with every Shopify plan
- Built directly into Shopify admin with zero setup required
- Automatically uses your store branding and product catalog
- No monthly subscription — pay only for overages at $1 per 1,000
- First-party data integration with Shopify customer segments
Cons
- Limited automation capabilities compared to dedicated platforms
- Basic segmentation without predictive analytics or behavioral triggers
- No SMS or push notification channels
Shopify Email is the simplest and most cost-effective option for merchants who want basic email marketing without learning a new platform. The 10,000 free monthly emails and zero subscription cost make it unbeatable on price. However, it lacks the advanced automation, segmentation, and multichannel capabilities that growing stores will eventually need from platforms like Klaviyo or Omnisend.
Try Shopify EmailFrequently Asked Questions
Is Shopify Email really free?
Every Shopify plan includes 10,000 free email sends per month through Shopify Email. Beyond that, you pay $1 per additional 1,000 emails with no monthly subscription fee.
Can Shopify Email replace Klaviyo or Omnisend?
For basic email campaigns and simple automations, yes. However, if you need advanced automation flows, predictive analytics, SMS marketing, or deep segmentation, a dedicated platform will serve you better.
Does Shopify Email support automation?
Yes, Shopify Email supports basic automations like welcome emails and abandoned cart reminders through Shopify's built-in marketing automations, though they are less sophisticated than dedicated email platforms.