Mailchimp Email SMS Marketing logo

Mailchimp Email SMS Marketing

by Intuit Mailchimp
4.7
1,128 reviewsFree plan available

Mailchimp brings its industry-leading email marketing platform to Shopify with AI-powered campaign creation, advanced audience segmentation, and multichannel automation across email and SMS. Its Customer Journey Builder lets you design complex branching workflows triggered by purchase behavior, site activity, and engagement patterns. With decades of email deliverability expertise and a massive template library, Mailchimp is a trusted name that scales from startup to enterprise.

Install App View Pricing

App Details

DeveloperIntuit Mailchimp
Starting PriceFree

Key Features

1
AI-powered Content Optimizer and subject line assistant for better open rates
2
Customer Journey Builder with branching logic and multichannel triggers
3
Advanced audience segmentation with predicted demographics and purchase likelihood
4
Comprehensive A/B and multivariate testing for campaigns
5
Detailed analytics dashboard with revenue attribution and benchmarking

Pricing Plans

Free

Free
  • Up to 500 contacts
  • 1,000 monthly email sends
  • Basic email templates
  • Marketing CRM
  • Forms and landing pages
Most Popular

Standard

From $20/month
  • Up to 500 contacts (scales with list size)
  • 6,000 monthly email sends
  • Customer Journey Builder with branching
  • A/B testing and send time optimization
  • Custom-coded templates

Premium

From $350/month
  • Up to 10,000 contacts (scales with list size)
  • 150,000 monthly email sends
  • Advanced segmentation and predicted demographics
  • Multivariate testing
  • Phone and priority support

Pros & Cons

Pros

  • Industry-leading email deliverability and reputation
  • AI-powered content and subject line optimization
  • Powerful Customer Journey Builder with branching workflows
  • Extensive template library and design flexibility
  • Strong brand recognition and trusted by millions of businesses

Cons

  • Premium plan pricing is significantly higher than competitors
  • Shopify integration is not as deep as ecommerce-native tools
  • SMS capabilities are more limited compared to Klaviyo or Omnisend
Our Verdict

Mailchimp is a solid choice for merchants who already know the platform or need a tool that extends beyond Shopify into broader marketing. Its AI features and deliverability reputation are strong assets. However, for a purely Shopify-focused store, ecommerce-native platforms like Klaviyo or Omnisend may offer tighter integrations and better value at scale.

Try Mailchimp Email SMS Marketing

Frequently Asked Questions

Is Mailchimp good for Shopify stores?

Mailchimp works well with Shopify and syncs products, customers, and orders. However, ecommerce-native tools like Klaviyo and Omnisend offer deeper Shopify integrations with more granular data syncing.

Does Mailchimp offer SMS marketing?

Yes, Mailchimp has added SMS marketing capabilities that let you send text messages alongside email campaigns, though SMS features are less mature than dedicated multichannel platforms.

What is the Mailchimp free plan limit?

The free plan supports up to 500 contacts and 1,000 monthly email sends. It includes basic templates, a marketing CRM, forms, and landing pages.