Klaviyo: Email Marketing & SMS
by KlaviyoKlaviyo is an enterprise-grade marketing automation platform built specifically for ecommerce, unifying email, SMS, and push notifications in a single dashboard powered by real-time Shopify data. Its predictive analytics engine forecasts customer lifetime value, churn risk, and optimal send times so you can target the right people with the right message. With 350+ pre-built integrations, drag-and-drop flows, and dynamic segmentation based on browsing and purchase behavior, Klaviyo turns your store data into revenue.
Key Features
Pricing Plans
Free
- Up to 250 contacts
- 500 monthly email sends
- 150 free SMS credits
- Built-in forms and push notifications
- Segmentation and personalization
- Up to 500 contacts (scales with list size)
- 10,000 monthly email sends
- 150 free SMS credits
- A/B testing and advanced reporting
- No Klaviyo branding on emails
Email and SMS
- Everything in Email plan
- Up to 500 contacts
- 1,250 monthly SMS credits
- Two-way SMS conversations
- Smart sending across email and SMS
Pros & Cons
Pros
- Best-in-class Shopify integration with real-time data sync
- Powerful predictive analytics for CLV and churn
- Generous free plan for up to 250 contacts
- Extremely granular segmentation capabilities
- Extensive library of pre-built automation flows
Cons
- Pricing scales quickly as your contact list grows
- Steeper learning curve compared to simpler email tools
- Template design options can feel limited without custom HTML
Klaviyo is the gold standard for data-driven Shopify email marketing. Its deep Shopify integration, predictive analytics, and powerful automation flows make it ideal for growing and established stores that want to maximize revenue per subscriber. The learning curve is steeper than simpler tools, but the ROI potential is unmatched for serious ecommerce brands.
Try Klaviyo: Email Marketing & SMSFrequently Asked Questions
Is Klaviyo free for small stores?
Yes, Klaviyo offers a free plan that supports up to 250 contacts and 500 email sends per month, which is enough for many new stores to get started without any cost.
How does Klaviyo compare to Mailchimp for Shopify?
Klaviyo offers deeper native Shopify integration with real-time data sync, predictive analytics, and ecommerce-specific automations. Mailchimp is more of a general-purpose tool, while Klaviyo is built specifically for ecommerce.
Can Klaviyo handle both email and SMS marketing?
Yes, Klaviyo unifies email, SMS, and push notifications in a single platform. You can create cross-channel automations that combine all three channels based on customer behavior.