Omnisend Email Marketing & SMS
by OmnisendOmnisend is purpose-built for ecommerce, combining email, SMS, and push notifications with automation workflows that run on autopilot to recover carts, welcome new subscribers, and re-engage lapsed buyers. Its drag-and-drop builder includes ecommerce-specific content blocks like product pickers, discount codes, and scratch cards that boost engagement. With one-click Shopify integration and a library of pre-built workflows, merchants can launch sophisticated campaigns in minutes rather than hours.
Key Features
Pricing Plans
Free
- Up to 250 contacts
- 500 emails per month
- Up to 60 SMS
- Up to 500 web push
- Pre-built automation workflows
Standard
- Up to 500 contacts (scales with list size)
- 6,000 emails per month
- Up to 60 SMS
- Unlimited web push
- 24/7 live chat and email support
Pro
- Everything in Standard
- Unlimited emails
- Advanced reporting
- Up to 3,933 SMS
- Priority support with dedicated account manager
Pros & Cons
Pros
- Pre-built automation workflows work exceptionally well out of the box
- Ecommerce-specific email builder with product picker and discount blocks
- Generous free plan with 500 emails and pre-built automations
- Excellent 4.7 rating across nearly 3,000 reviews
- Supports email, SMS, and web push in a unified platform
Cons
- SMS credits on the free and Standard plans are limited
- Advanced reporting only available on the Pro plan
- Fewer third-party integrations compared to Klaviyo
Omnisend is the best all-around email and SMS platform for Shopify merchants who want powerful automations without complexity. Its pre-built workflows are genuinely effective out of the box, and the ecommerce-specific email builder sets it apart from generic tools. The free plan is competitive, and the Standard plan offers excellent value for growing stores.
Try Omnisend Email Marketing & SMSFrequently Asked Questions
Does Omnisend work well with Shopify?
Yes, Omnisend has a deep one-click Shopify integration that syncs products, orders, and customer data automatically. It is one of the most popular email marketing apps on the Shopify App Store.
What makes Omnisend different from other email tools?
Omnisend is built specifically for ecommerce, not general marketing. Its email builder includes product pickers, scratch cards, and discount blocks, and its pre-built automation workflows are tailored for online store use cases.
Can I use Omnisend for free?
Yes, the free plan includes up to 250 contacts, 500 emails per month, 60 SMS, 500 web push notifications, and access to all pre-built automation workflows.