Drip Email Marketing
by DripDrip is a sophisticated email marketing automation platform designed for ecommerce brands that have outgrown basic tools and need granular control over customer journeys. Its visual workflow builder supports complex branching logic with conditions based on purchase history, browsing behavior, email engagement, and custom events. Drip excels at revenue-focused segmentation and personalization, helping established stores extract more value from every subscriber through data-driven automation.
Key Features
Pricing Plans
14-Day Free Trial
- Full access to all features for 14 days
- Unlimited email sends during trial
- All automation workflows
- Complete analytics and reporting
- Onsite forms and popups
Standard
- Up to 2,500 contacts (scales with list size)
- Unlimited email sends
- Visual workflow builder with branching logic
- Dynamic content personalization
- Revenue attribution and analytics
Pros & Cons
Pros
- Industry-leading visual workflow builder with complex branching
- Excellent revenue attribution and ecommerce analytics
- Dynamic content personalization for highly targeted emails
- Unlimited email sends on all paid plans
Cons
- Higher starting price at $39/month compared to competitors
- Smaller Shopify review count (80) indicates a niche user base
- No free plan — only a 14-day trial
Drip is a premium email marketing platform best suited for established ecommerce brands that need advanced automation and deep personalization. Its visual workflow builder and revenue-focused analytics are among the best in the category. However, its higher price point and smaller Shopify review base mean it is better suited for brands that have outgrown entry-level tools rather than merchants just starting out.
Try Drip Email MarketingFrequently Asked Questions
Does Drip have a free plan?
No, Drip does not offer a permanent free plan. It provides a 14-day free trial with full access to all features, after which pricing starts at $39/month for up to 2,500 contacts.
Is Drip worth the higher price?
For established stores doing significant revenue, Drip's advanced automation, personalization, and analytics can deliver strong ROI. For newer or smaller stores, more affordable options like Omnisend or Seguno may be a better fit.
How does Drip compare to Klaviyo?
Both are powerful ecommerce email platforms. Klaviyo has a stronger Shopify presence with more reviews and a free plan, while Drip offers a slightly more intuitive visual workflow builder. Klaviyo is generally the safer choice for Shopify-focused stores.