Brevo PushOwl: Email Push SMS
by Brevo PushOwlBrevo (formerly PushOwl) brings together email marketing, web push notifications, and SMS into a single Shopify app for truly multichannel customer engagement. Its standout feature is web push notifications that recover abandoned carts, announce flash sales, and bring back window shoppers without requiring an email address. Combined with Brevo's robust email automation and transactional messaging capabilities, it gives merchants a complete communication toolkit at an accessible price point.
Key Features
Pricing Plans
Free
- Up to 500 push notification impressions per month
- Abandoned cart push recovery
- Basic email campaigns
- Shopify data sync
- Welcome and win-back automations
Starter
- 10,000 push impressions per month
- Unlimited email sends
- Flash sale and back-in-stock notifications
- Advanced segmentation
- No Brevo branding
Business
- Everything in Starter
- 50,000 push impressions per month
- SMS marketing campaigns
- Hero image push notifications
- Priority support and custom reports
Pros & Cons
Pros
- Web push notifications recover revenue from visitors without email addresses
- True multichannel platform combining email, push, and SMS
- Strong 4.8 rating across 1,800+ reviews
- Free plan includes abandoned cart push recovery
- Backed by Brevo, a well-established marketing platform
Cons
- Push notification impression limits can be restrictive on lower plans
- SMS marketing only available on the Business plan
- Email features are less advanced than dedicated email-first platforms
Brevo PushOwl is uniquely valuable for its web push notification capabilities, which let you re-engage visitors who never gave you their email address. This makes it an excellent complement to or replacement for traditional email-only tools. The combined email, push, and SMS approach provides strong multichannel coverage, especially for stores focused on cart recovery.
Try Brevo PushOwl: Email Push SMSFrequently Asked Questions
What are web push notifications?
Web push notifications are clickable messages sent directly to a visitor's browser or device, even after they leave your store. They do not require an email address, making them great for reaching anonymous visitors.
Can Brevo PushOwl replace my email marketing app?
Yes, Brevo PushOwl includes full email marketing capabilities alongside push and SMS. For many stores, it can serve as a complete multichannel marketing solution without needing a separate email tool.
Is PushOwl the same as Brevo?
PushOwl was acquired by Brevo (formerly Sendinblue) and the app now combines PushOwl's push notification expertise with Brevo's email and SMS capabilities in a single Shopify app.