Shopify App Comparison 2026
Essent Loyalty Program Rewards vs TrustWILL Loyalty & Referrals: Shopify App Comparison (2026)
Essent Loyalty Program Rewards
TrustWILL Loyalty & Referrals
Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for Essent and TrustWILL Loyalty & Referrals to find the best fit for your store.
Boost customer loyalty with Essnetial customizable loyalty programs, rewards, referrals, and VIP tiers. Increase retention and drive sales effortlessly.
View Full DetailsKey Features
- Loyalty program with points, rewards program, referrals, VIP tiers, POS support.
- Loyalty and Rewards program: earn points, discounts, or exclusive VIP perks.
- VIP rewards program: offer exclusive perks with VIP tiers & loyalty rewards!
- Referral Program: Refer a friend with referral link. Refer and earn discounts!
- Friendly 24/7 support, multi language translation & smart tracking / analytics
Affordable loyalty and referral program with VIP tiers, custom rewards, and multi-language support.
View Full DetailsKey Features
- Points program with 20+ earning actions including purchases and social follows
- Referral program with unique links and customizable reward tiers
- VIP tiers with exclusive perks and automatic tier progression
- Visual widget builder with pre-designed templates
- Multi-language and multi-currency support for global stores
Verdict on TrustWILL
TrustWILL is the budget champion of the loyalty app category. Its Starter plan at $12.99/month delivers VIP tiers and branding removal that competitors charge $49+ for. The 4.9 rating across 750+ reviews confirms that affordability does not come at the expense of quality. Best for small to mid-size stores that want a professional loyalty program without premium pricing.
Essent vs Referrals — Side-by-Side Feature Comparison
Wondering which app offers the features you actually need? This feature-by-feature breakdown shows exactly where Essent and TrustWILL Loyalty & Referrals differ — so you can make an informed decision for your Shopify store.
| Feature | Essent Loyalty | TrustWILL Loyalty & |
|---|---|---|
| Points program | ||
| VIP tiers | ||
| Referral rewards | ||
| Birthday rewards | ||
| Reviews integration | ||
| Email integrations | ||
| Built for Shopify | ||
| Free plan available | ||
| Custom branding |
Integration & Compatibility Comparison
App integrations matter — especially when you're running multiple tools in your Shopify stack. Here's what each app connects with out of the box.
Essent Loyalty Program Rewards
- Customer accounts
- Shopify POS
- Shopify Flow
- Shopify Admin
- Klaviyo: Email Marketing & SMS
- Omnisend Email Marketing & SMS
- Point of Sale
Supported Languages
English, German, Spanish, French, Italian, Japanese, Korean, Portuguese (Brazil), Portuguese (Portugal), Czech, Danish, Finnish
TrustWILL Loyalty & Referrals
- Checkout
- Customer accounts
- Shopify POS
- Shopify Flow
- Shopify Admin
- Judgeme Product Reviews App
- Klaviyo: Email Marketing & SMS
- PageFly
Supported Languages
English, German, Spanish, French, Italian, Japanese, Chinese (Traditional), Chinese (Simplified), Portuguese (Brazil), Korean, Czech, Danish
Frequently Asked Questions
Is TrustWILL the same as Loloyal?
Yes, the app was formerly known as Loloyal and has been rebranded to TrustWILL. The Shopify app store slug still reflects the original name.
Can I customize the loyalty widget to match my brand?
Yes, TrustWILL includes a visual widget builder with pre-designed templates. You can customize colors, fonts, layout, and messaging to match your store branding.
Does TrustWILL support multiple languages?
Yes, TrustWILL supports multiple languages and currencies, making it suitable for international Shopify stores using Shopify Markets.