Shopify App Comparison 2026

BOGOS: Free Gift Bundle Upsell

5.03,500 reviews
VS

Mikawaya Subscription

5.063 reviews

Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for BOGOS: and Mikawaya Subscription to find the best fit for your store.

Drive sales with free gift offers, BOGO deals, product bundles, and automatic add-to-cart promotions.

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Key Features

  • Automatic free gift added to cart when purchase conditions are met
  • Buy X Get Y promotions with flexible rules for products, collections, and cart value
  • Tiered gift offers that reward higher spending with better gifts
  • Gift slider widget that lets customers choose their preferred free gift
  • Advanced targeting by customer tags, location, and order history

Verdict on BOGOS:

BOGOS is the go-to app for Shopify merchants who want to run free gift promotions and BOGO campaigns. Its automatic add-to-cart feature is seamless, and the tiered gifting system on the Professional plan is powerful for driving higher cart values. If your primary strategy involves gift-with-purchase or BOGO deals, this app is best in class.

Built for Shopify

Japan-made Shopify subscription app specializing in marketing features for recurring commerce sales growth.

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Key Features

  • 3-tier discount settings for subscription plans
  • BOX functionality for curated subscription boxes
  • CRM integration with LINE and email apps
  • LTV analysis by customer attributes
  • Form-integrated and survey landing page features

Verdict on Mikawaya

Mikawaya is the go-to subscription app for Japanese Shopify stores. With 5.0 stars, 63 reviews, and a Built for Shopify badge, it is the most trusted option in its niche. The LINE CRM integration and LTV analysis are tailored for the Japanese market. However, the Japanese-only language support limits its usefulness outside Japan.

Frequently Asked Questions

Can the free gift be added to cart automatically?

Yes, BOGOS can automatically add a free gift to the customer cart when their purchase meets the conditions you set, such as buying a specific product, reaching a cart value threshold, or purchasing from a certain collection.

Can customers choose which free gift they receive?

Yes, the Professional plan includes a gift slider widget that presents multiple gift options and lets the customer pick their preferred item. This is great for increasing perceived value and engagement.

Does BOGOS work during high-traffic sales events?

Yes, BOGOS is battle-tested during events like Black Friday and Cyber Monday. The app is built to handle traffic spikes without impacting your store performance or checkout speed.

Is Mikawaya only for Japanese stores?

Yes, Mikawaya is built specifically for the Japanese market with Japanese-only language support and LINE CRM integration. It is not designed for international stores.

Does Mikawaya charge transaction fees?

Yes, the Light plan charges 3% per transaction and the Standard/Pro plans charge 1%, in addition to the monthly subscription fee.