Shopify App Comparison 2026

BOGOS: Free Gift Bundle Upsell

5.03,500 reviews
VS

SpurIT Upsell Email Marketing

4.510 reviews

Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for BOGOS: and SpurIT Upsell Email Marketing to find the best fit for your store.

Drive sales with free gift offers, BOGO deals, product bundles, and automatic add-to-cart promotions.

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Key Features

  • Automatic free gift added to cart when purchase conditions are met
  • Buy X Get Y promotions with flexible rules for products, collections, and cart value
  • Tiered gift offers that reward higher spending with better gifts
  • Gift slider widget that lets customers choose their preferred free gift
  • Advanced targeting by customer tags, location, and order history

Verdict on BOGOS:

BOGOS is the go-to app for Shopify merchants who want to run free gift promotions and BOGO campaigns. Its automatic add-to-cart feature is seamless, and the tiered gifting system on the Professional plan is powerful for driving higher cart values. If your primary strategy involves gift-with-purchase or BOGO deals, this app is best in class.

Automate upsell emails after purchase to drive repeat sales with minimal marketing effort.

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Key Features

  • Automatic upsell emails sent after purchase with relevant product suggestions
  • Purchase-based notifications targeting products related to previous orders
  • Instant statistics and reports to optimize email campaigns
  • Fully customizable email design and templates
  • Configurable time intervals between purchase and email delivery

Verdict on SpurIT

SpurIT is one of the oldest Shopify upsell apps (since 2013) and offers completely free post-purchase email upselling. The approach of sending targeted product suggestions after purchase is proven to drive repeat sales. At 4.5 stars with 10 reviews, it is solid if not spectacular. Great as a free addition to any upsell stack.

Frequently Asked Questions

Can the free gift be added to cart automatically?

Yes, BOGOS can automatically add a free gift to the customer cart when their purchase meets the conditions you set, such as buying a specific product, reaching a cart value threshold, or purchasing from a certain collection.

Can customers choose which free gift they receive?

Yes, the Professional plan includes a gift slider widget that presents multiple gift options and lets the customer pick their preferred item. This is great for increasing perceived value and engagement.

Does BOGOS work during high-traffic sales events?

Yes, BOGOS is battle-tested during events like Black Friday and Cyber Monday. The app is built to handle traffic spikes without impacting your store performance or checkout speed.

How does post-purchase email upselling work?

After a customer completes an order, the app automatically sends an email featuring products related to their purchase. You can set the timing (2 weeks, 1 month, etc.) to find the optimal delivery window.