Shopify App Comparison 2026
GemPages Landing Page Builder
Shopify Forms
Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for GemPages and Shopify Forms to find the best fit for your store.
Build high-converting landing page, post-purchase upsell and CRO
View Full DetailsKey Features
- Visual drag-and-drop editor with pixel-perfect design control
- AI-powered layout generation and content writing assistance
- Built-in post-purchase upsell and sales funnel builder
- A/B testing and analytics for data-driven optimization
- Mobile-first responsive design with separate mobile editing
Verdict on GemPages
GemPages stands out from other page builders by incorporating CRO tools like A/B testing and post-purchase upsell funnels directly into the platform. This makes it an excellent choice for merchants who want to go beyond page design and actively optimize their conversion rates. The AI features are a nice bonus for quickly scaffolding pages, though the best results still come from manual refinement.
Capture customer information to grow your marketing list
View Full DetailsKey Features
- Customizable popup and inline email capture forms
- Discount code delivery to incentivize signups
- Native integration with Shopify Email and customer segments
- Targeted display rules based on page, device, and visitor behavior
- Brand-matched styling with no-code customization options
Verdict on Shopify
Shopify Forms is the simplest way to add email capture to your Shopify store. Being free and built by Shopify means zero friction in setup and guaranteed compatibility. While it lacks the sophistication of dedicated popup tools like Privy or Justuno, it covers the fundamentals well and is perfect for merchants who want basic lead capture without adding another paid app to their stack.
Frequently Asked Questions
Does GemPages include A/B testing?
Yes, GemPages includes built-in A/B testing on the Build plan and above. You can test different page versions and track conversion rates directly within the platform without needing a separate tool.
What is the post-purchase upsell feature?
The post-purchase upsell feature lets you create one-click upsell offers that appear after checkout but before the thank-you page. Customers can accept offers without re-entering payment details, increasing average order value.
Can GemPages replace my Shopify theme?
GemPages works alongside your existing theme rather than replacing it. You can use GemPages for specific pages like landing pages and product pages while keeping your theme for the rest of your store.
Is Shopify Forms free?
Yes, Shopify Forms is completely free for all Shopify merchants. There are no paid tiers or usage limits on the number of forms or submissions you can collect.
Does Shopify Forms work with Klaviyo or Mailchimp?
Shopify Forms is designed to work natively with Shopify Email. While captured leads are stored as Shopify customers, you can use Shopify Flow or third-party integrations to sync them to external email platforms like Klaviyo.
Can I offer a discount code through Shopify Forms?
Yes, you can configure forms to automatically deliver a discount code to new subscribers upon signup, which is an effective way to incentivize email list growth.