Shopify Forms
by ShopifyShopify Forms is a free, first-party lead capture tool that helps merchants grow their email and SMS marketing lists through customizable popups and inline forms. Built directly by Shopify, it integrates natively with Shopify Email and customer segments so captured leads flow seamlessly into your marketing workflows. The app offers discount-based incentives, targeted display rules, and brand-matched styling to maximize form conversion rates.
Key Features
Pricing Plans
Free
- Unlimited forms and submissions
- Popup and inline form types
- Discount code integration
- Native Shopify Email sync
- Targeting and display rules
Shopify Plus
- All free features
- Advanced targeting options
- Higher priority rendering
- Enterprise support
- Advanced analytics and reporting
Pros & Cons
Pros
- Completely free with unlimited forms and submissions
- Native Shopify integration with zero setup friction
- Automatic sync with Shopify Email and customer segments
- Clean and simple interface that is easy to configure
Cons
- Limited template variety and design customization
- Fewer targeting and trigger options than dedicated popup tools
- No A/B testing for form optimization
Shopify Forms is the simplest way to add email capture to your Shopify store. Being free and built by Shopify means zero friction in setup and guaranteed compatibility. While it lacks the sophistication of dedicated popup tools like Privy or Justuno, it covers the fundamentals well and is perfect for merchants who want basic lead capture without adding another paid app to their stack.
Try Shopify FormsFrequently Asked Questions
Is Shopify Forms free?
Yes, Shopify Forms is completely free for all Shopify merchants. There are no paid tiers or usage limits on the number of forms or submissions you can collect.
Does Shopify Forms work with Klaviyo or Mailchimp?
Shopify Forms is designed to work natively with Shopify Email. While captured leads are stored as Shopify customers, you can use Shopify Flow or third-party integrations to sync them to external email platforms like Klaviyo.
Can I offer a discount code through Shopify Forms?
Yes, you can configure forms to automatically deliver a discount code to new subscribers upon signup, which is an effective way to incentivize email list growth.