Shopify Flow
by ShopifyShopify Flow is a free automation platform built by Shopify that lets merchants create custom workflows without any coding. Using a visual trigger-condition-action builder, you can automate tasks across marketing, inventory, orders, customer management, and fraud prevention. Flow connects natively with Shopify and hundreds of third-party apps, making it the central automation hub for streamlining repetitive business operations.
Key Features
Pricing Plans
Free
- Unlimited workflows
- All triggers, conditions, and actions
- Pre-built templates library
- Third-party app connectors
- Available on all Shopify plans
Shopify Plus
- Everything in the free plan
- Advanced workflow capabilities
- Higher execution limits
- Priority execution queue
- Enterprise-grade reliability
Pros & Cons
Pros
- Completely free with unlimited workflows
- Built by Shopify with deep native integration
- Visual builder requires zero coding knowledge
- Huge library of pre-built workflow templates
- Connects with hundreds of third-party apps
Cons
- Not a replacement for dedicated email or marketing automation
- Complex multi-step workflows can be difficult to debug
- Execution delays can occur during peak traffic periods
Shopify Flow is an essential tool for any Shopify merchant looking to save time on repetitive tasks. Being completely free and built by Shopify means it integrates flawlessly with the platform and receives continuous updates. While it cannot replace dedicated marketing automation platforms, it excels at operational workflows and serves as the glue connecting your various apps together.
Try Shopify FlowFrequently Asked Questions
Is Shopify Flow really free?
Yes, Shopify Flow is completely free for all Shopify merchants regardless of their subscription plan. There are no hidden costs or usage-based fees.
What can I automate with Shopify Flow?
You can automate a wide range of tasks including customer tagging, inventory alerts, order management, fraud flagging, loyalty rewards, and notification workflows. If there is a trigger event in Shopify, you can likely automate a response to it.
Can Shopify Flow connect with third-party apps?
Yes, Shopify Flow integrates with hundreds of third-party apps including Slack, Asana, Google Sheets, Klaviyo, and many more. These connectors let you build workflows that span your entire tech stack.