Shopify App Comparison 2026

Ghost | AI Product Bundles

5.023 reviews
VS

CBB Add To Cart Anywhere

4.9111 reviews

Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for Ghost and CBB Add To Cart Anywhere to find the best fit for your store.

Built for Shopify

Boost AOV with AI-powered bundles, quantity breaks, and volume discounts. Includes A/B testing and analytics dashboard.

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Key Features

  • AI-powered bundle creation from product selections or collections
  • A/B testing to optimize bundle configurations and pricing
  • Quantity breaks and volume discounts with flexible percentage or fixed pricing
  • Analytics dashboard tracking bundle revenue and performance metrics
  • Brand-aligned customization with color adjustments and design options

Verdict on Ghost

Ghost is the go-to choice for data-driven merchants who want to optimize bundles through A/B testing. The AI-powered suggestions and built-in testing framework set it apart from competitors that rely on manual configuration. The free plan includes A/B testing and analytics — features that other apps charge for. It is still a newer app, but the Built for Shopify badge and multi-language support signal serious quality.

Built for Shopify

Boost conversions by displaying Add To Cart buttons on collection pages, search results, and your homepage.

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Key Features

  • Add To Cart buttons on collection pages, search results, and homepage
  • Variant and quantity selection directly from product listings
  • Exclude specific products or collections from displaying buttons
  • Fully customizable button design to match your store branding
  • Integrated with popular theme drawer carts for seamless experience

Verdict on CBB

CBB is a simple, affordable, and effective conversion booster. At $4.99/month with a Built for Shopify badge, it does one thing extremely well — adds purchase buttons everywhere. The 4.9 rating across 111 reviews confirms reliability. Great for stores where browsing collections is the primary shopping pattern.

Frequently Asked Questions

How does the AI work?

Ghost AI analyzes your product catalog and customer behavior to suggest optimal bundle combinations. You can accept or modify suggestions and then A/B test different configurations to find the highest-converting setup.

Can I A/B test bundles for free?

Yes, A/B testing is included in the free plan along with the analytics dashboard. You can test different bundle configurations, pricing, and layouts to optimize conversion rates.

Does Ghost work with page builders?

Yes, Ghost integrates with GemPages, PageFly, and Instant page builders. Bundles can be embedded on any page built with these tools.

Does it work with my theme?

CBB is compatible with all Online Store 2.0 themes and integrates with popular drawer carts. It supports 10 languages and is Built for Shopify certified.

Can I exclude certain products?

Yes, you can prevent specific products or entire collections from displaying the Add To Cart button while keeping it active everywhere else.