Shopify App Comparison 2026
Ghost | AI Product Bundles
XB: Free Gifts & Buy X Get Y
Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for Ghost and XB: Free Gifts & Buy X Get Y to find the best fit for your store.
Boost AOV with AI-powered bundles, quantity breaks, and volume discounts. Includes A/B testing and analytics dashboard.
View Full DetailsKey Features
- AI-powered bundle creation from product selections or collections
- A/B testing to optimize bundle configurations and pricing
- Quantity breaks and volume discounts with flexible percentage or fixed pricing
- Analytics dashboard tracking bundle revenue and performance metrics
- Brand-aligned customization with color adjustments and design options
Verdict on Ghost
Ghost is the go-to choice for data-driven merchants who want to optimize bundles through A/B testing. The AI-powered suggestions and built-in testing framework set it apart from competitors that rely on manual configuration. The free plan includes A/B testing and analytics — features that other apps charge for. It is still a newer app, but the Built for Shopify badge and multi-language support signal serious quality.
Create bundles with Buy X Get Y, free gifts, BOGO deals, and auto-applied discounts. Zero-coding setup with customizable templates.
View Full DetailsKey Features
- Auto-add free gifts to cart when promotion conditions are met
- Buy X Get Y and BOGO deal configuration with flexible rules
- Auto-apply discount codes for seamless customer experience
- Multiple customizable layout templates matching store branding
- Bundle discounts for increased cart value with zero-coding setup
Verdict on XB:
XB is a simple, free, and Built for Shopify-certified app for stores that just want BOGO and free gift promotions without complexity. With only 4 reviews it is very early stage, but the Built for Shopify badge and completely free pricing make it zero-risk to try. Best for merchants who want a lightweight promotion tool rather than a full bundle builder.
Frequently Asked Questions
How does the AI work?
Ghost AI analyzes your product catalog and customer behavior to suggest optimal bundle combinations. You can accept or modify suggestions and then A/B test different configurations to find the highest-converting setup.
Can I A/B test bundles for free?
Yes, A/B testing is included in the free plan along with the analytics dashboard. You can test different bundle configurations, pricing, and layouts to optimize conversion rates.
Does Ghost work with page builders?
Yes, Ghost integrates with GemPages, PageFly, and Instant page builders. Bundles can be embedded on any page built with these tools.
Is XB free?
Yes, XB is completely free with all features included. There are no paid plans or hidden costs.
How do auto-add free gifts work?
When a customer meets the promotion conditions (e.g., buys Product A), the free gift is automatically added to their cart without any action required from the customer.