Shopify App Comparison 2026

GP - Wishlist & Upsell Suite

4.913 reviews
VS

SpurIT Upsell Email Marketing

4.510 reviews

Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for GP and SpurIT Upsell Email Marketing to find the best fit for your store.

Boost sales with wishlists, upsells, bundles, and re-engagement reminders.

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Key Features

  • Upsell offers on product and cart pages to boost conversions
  • Product bundles with discounts and performance tracking
  • Volume discounts to encourage larger cart sizes
  • Wishlist reminders with stock and price drop alerts
  • Guest wishlists with social sharing capabilities

Verdict on GP

GP Wishlist & Upsell Suite is a versatile all-in-one tool that combines wishlists with upsells, bundles, and volume discounts. The free plan is useful for testing, and the 14-language support is impressive. At $9.99-$19.99/month, it offers good value for stores wanting wishlist + upsell functionality in a single install.

Automate upsell emails after purchase to drive repeat sales with minimal marketing effort.

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Key Features

  • Automatic upsell emails sent after purchase with relevant product suggestions
  • Purchase-based notifications targeting products related to previous orders
  • Instant statistics and reports to optimize email campaigns
  • Fully customizable email design and templates
  • Configurable time intervals between purchase and email delivery

Verdict on SpurIT

SpurIT is one of the oldest Shopify upsell apps (since 2013) and offers completely free post-purchase email upselling. The approach of sending targeted product suggestions after purchase is proven to drive repeat sales. At 4.5 stars with 10 reviews, it is solid if not spectacular. Great as a free addition to any upsell stack.

Frequently Asked Questions

Can guests create wishlists without logging in?

Yes, GP supports guest wishlists that work without customer accounts. Guests can also share their wishlists via social media.

Does it send price drop alerts?

Yes, the app automatically sends email reminders when wishlist items have price drops or come back in stock, driving customers back to complete purchases.

How does post-purchase email upselling work?

After a customer completes an order, the app automatically sends an email featuring products related to their purchase. You can set the timing (2 weeks, 1 month, etc.) to find the optimal delivery window.