Shopify App Comparison 2026
Loox: Product Reviews App & AI
TrustWILL Product Reviews App
Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for Loox: and TrustWILL Product Reviews App to find the best fit for your store.
Collect photo & video reviews automatically with AI
View Full DetailsKey Features
- Automatic photo and video review collection via email and SMS
- AI-powered smart reminders and review request optimization
- Beautiful gallery-style review widgets and carousels
- Discount-for-review incentive system to boost collection rates
- One-click referrals to turn reviewers into brand advocates
Verdict on Loox:
Loox excels at visual social proof with its beautiful photo and video review displays. If your brand is image-driven and you want to maximize UGC, Loox is a strong choice. However, the order-based pricing can get expensive for high-volume stores compared to flat-rate competitors like Judge.me.
Build trust with customer photo & video reviews and testimonials
View Full DetailsKey Features
- Automated review request emails with customizable templates
- Photo and video review collection with discount incentives
- Dedicated testimonial page builder for showcasing top reviews
- Advanced widget customization with multiple display layouts
- Bulk review import from CSV, AliExpress, and other apps
Verdict on TrustWILL
TrustWILL offers a well-rounded reviews experience at very competitive pricing. The Starter plan at under $6 per month provides great value, and the testimonial page builder is a nice differentiator. It is a strong choice for budget-conscious merchants who still want professional-looking review displays.
Frequently Asked Questions
How does Loox collect photo reviews?
Loox sends automated post-purchase emails asking customers to leave a review with a photo. You can offer a discount incentive to encourage photo submissions, and customers can upload directly from the email without needing an account.
Can I use Loox with my existing Shopify theme?
Yes, Loox widgets are designed to work with all Shopify themes. The app offers multiple widget styles and layouts that automatically adapt to your stores design, and you can further customize colors, fonts, and positioning.
Does Loox support video reviews?
Yes, video reviews are supported on the Scale plan and above. Customers can upload video reviews alongside photo reviews, and these are displayed in your review widgets with an embedded player.
What makes TrustWILL different from other review apps?
TrustWILL stands out with its built-in testimonial page builder, which lets you create a dedicated page showcasing your best reviews. Combined with very affordable pricing and strong customization options, it offers excellent value.
Can I import reviews from AliExpress?
Yes, TrustWILL supports bulk review import from AliExpress, CSV files, and other review apps. This makes it easy to populate your product pages with existing reviews when setting up a new store.
Does TrustWILL support Google rich snippets?
Yes, Google rich snippets are supported on the Starter plan and above. This allows your product review ratings to appear in Google search results, which can improve click-through rates from organic search.