Shopify App Comparison 2026

Mikawaya Subscription

5.063 reviews
VS

Boomerang Bounce Back

4.89 reviews

Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for Mikawaya and Boomerang Bounce Back to find the best fit for your store.

Built for Shopify

Japan-made Shopify subscription app specializing in marketing features for recurring commerce sales growth.

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Key Features

  • 3-tier discount settings for subscription plans
  • BOX functionality for curated subscription boxes
  • CRM integration with LINE and email apps
  • LTV analysis by customer attributes
  • Form-integrated and survey landing page features

Verdict on Mikawaya

Mikawaya is the go-to subscription app for Japanese Shopify stores. With 5.0 stars, 63 reviews, and a Built for Shopify badge, it is the most trusted option in its niche. The LINE CRM integration and LTV analysis are tailored for the Japanese market. However, the Japanese-only language support limits its usefulness outside Japan.

Recover lost sales by redirecting bouncing visitors to a special landing page before they leave.

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Key Features

  • Automatically detect when visitors are about to leave your store
  • Redirect leaving visitors to landing pages with special deals
  • Quick setup in minutes with no coding required
  • Optimized landing pages available upon request
  • Works automatically in the background after setup

Verdict on Boomerang

Boomerang takes a unique approach to conversion — intercepting bouncing visitors and redirecting them to a targeted offer. The concept is sound but at $29-$199/month with only 9 reviews, it is expensive and unproven. The 30-day free trial reduces risk.

Frequently Asked Questions

Is Mikawaya only for Japanese stores?

Yes, Mikawaya is built specifically for the Japanese market with Japanese-only language support and LINE CRM integration. It is not designed for international stores.

Does Mikawaya charge transaction fees?

Yes, the Light plan charges 3% per transaction and the Standard/Pro plans charge 1%, in addition to the monthly subscription fee.

How is this different from exit-intent popups?

Instead of showing a popup, Boomerang actually redirects the visitor to a full landing page with targeted offers, giving you more space and flexibility to recapture their attention.