Shopify App Comparison 2026

Mikawaya Subscription

5.063 reviews
VS

Farabiulder Group Buying: Deal

5.02 reviews

Which Shopify upsell app increases AOV more? Compare pricing, features, ratings & real merchant reviews for Mikawaya and Farabiulder Group Buying: Deal to find the best fit for your store.

Built for Shopify

Japan-made Shopify subscription app specializing in marketing features for recurring commerce sales growth.

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Key Features

  • 3-tier discount settings for subscription plans
  • BOX functionality for curated subscription boxes
  • CRM integration with LINE and email apps
  • LTV analysis by customer attributes
  • Form-integrated and survey landing page features

Verdict on Mikawaya

Mikawaya is the go-to subscription app for Japanese Shopify stores. With 5.0 stars, 63 reviews, and a Built for Shopify badge, it is the most trusted option in its niche. The LINE CRM integration and LTV analysis are tailored for the Japanese market. However, the Japanese-only language support limits its usefulness outside Japan.

Turn customers into marketers with viral group buying campaigns. Discounts increase as more people join.

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Key Features

  • Viral team purchase: customers invite friends to unlock tiered discounts
  • Smart leader incentives reward group creators for bringing new customers
  • Seamless OS 2.0 widget with drag-and-drop integration
  • Flexible discount tiers with auto-refunds for failed groups
  • Social sharing to reduce customer acquisition costs

Verdict on Farabiulder

Farabiulder brings Pinduoduo-style group buying to Shopify — a viral growth model that is genuinely different from typical upsell apps. The free plan lets you test the concept, and auto-refunds for failed groups protect customers. Very new with only 2 reviews, but innovative.

Frequently Asked Questions

Is Mikawaya only for Japanese stores?

Yes, Mikawaya is built specifically for the Japanese market with Japanese-only language support and LINE CRM integration. It is not designed for international stores.

Does Mikawaya charge transaction fees?

Yes, the Light plan charges 3% per transaction and the Standard/Pro plans charge 1%, in addition to the monthly subscription fee.

What happens if a group deal fails?

If a group does not reach the minimum number of buyers, all participants are automatically refunded.